LA Lakers enlists Sportfive in search for new jersey patch sponsor

Sports marketing agency Sportfive has been chosen by the National Basketball Association's (NBA) Los Angeles Lakers to assist with its search for a new jersey...

Beşiktaş JK fogres cryptocurrency sponsorship paid in Bitcoin

Turkish basketball club Beşiktaş JK has signed a front-of-jersey sponsorship deal with cryptocurrency market Icrypex, paid entirely in Bitcoin. Under the terms of the agreement...

NBL and ABPA clash over on-court sponsor decals

The Australian Basketball Players’ Association (ABPA) has expressed player safety concerns to the National Basketball League (NBL) over on-court sponsor decals. The ABPA first raised...

Memphis Grizzlies signs deal with WynnBET as operator continues expansion

National Basketball Association (NBA) franchise the Memphis Grizzlies have signed a sponsorship agreement with online sportsbook WynnBET. Under the terms of the latest agreement with...

Genius Sports renews long-running NBL data distribution deal

Genius Sports Group has extended its data technology collaboration with the Australian Hungry Jack’s National Basketball League (NBL). Under the terms of the renewal, live...

Deutsche Telekom extends basketball rights agreements

Deutsche Telekom has renewed its existing rights agreements with the International Basketball Federation (FIBA), the German Basketball Federation (DBB) and Euroleague Ventures. The German telecommunications...

NBA maintains India presence with Prasar Bharati agreement

The National Basketball Association (NBA) has signed a highlights coverage agreement with Indian public-service broadcaster Prasar Bharati. As part of the agreement, Prasar Bharati will...

EuroLeague Basketball and IMG Arena extend long-running partnership

EuroLeague Basketball has launched its new EuroLeague Instant Legends product in collaboration with IMG Arena. The new product line, which has been created by Leap...

MSE and Verizon to implement 5G network at Capital One Stadium

Monumental Sports and Entertainment (MSE) has chosen Verizon as the conglomerate’s exclusive 5G partner. The firm, which owns the National Basketball Association’s (NBA) Washington Wizards...

DraftKings teams up with Charlotte Hornets for fantasy sports collaboration

The Charlotte Hornets has chosen DraftKings as its official daily fantasy sports partner under the terms of a new multi-year collaboration. The fantasy sports and...