FIBA unites with Wanda Group for next three World Cup cycles

Basketball governing body FIBA has deepened its partnership with Wanda Group for the next three World Cup cycles. The exclusive partnership will allow Wanda to...

New Jersey Senate could relax regulations on NBA betting

This week, New Jersey’s State Senate passed a law that would enable Atlantic City’s Golden Nugget Casino to take bets on all NBA contests,...

NCAA strengthens stance on wagering regulations

The National Collegiate Athletic Association’s (NCAA) Board of Governors has affirmed its stance on athlete regulations in place to prevent corruption in college sports. Current rules...

Sporting inactivity irrelevant as McGregor retains social media status

Conor McGregor is the only athlete that isn't from football to be ranked amongst the top seven sports stars in terms of social media...

Rakuten ‘playing the long game’ with Golden State Warriors sponsorship

Amit Patel, chief executive of Rakuten’s Americas operation, has revealed that the Japanese e-commerce company is looking towards extending its current jersey patch sponsorship...

NBA unites with Dapper Labs to boost fan engagement

The National Basketball Association (NBA) and National Basketball Players Association (NBPA) has teamed up with Dapper Labs, blockchain company and creator of CryptoKitties, to...

NBL expands coverage with SBS partnership

The National Basketball League (NBL) has announced a new broadcast agreement with SBS. As part of the two year deal, almost double the number of games will...

The NBA strengthens digital partnership with Tencent

The National Basketball Association (NBA) is looking to deepen its engagement in China, extending its digital partnership with Tencent Holdings Limited.  The exclusive official digital partnership, was...

Golden State Warriors strengthens retail presence with Fanatics

An exclusive partnership has been signed between sports retailer Fanatics and Six-time National Basketball Association (NBA) champions, the Golden State Warriors. According to reports in...

TBT partners with Genius Sports for the tournament’s sixth edition

The Basketball Tournament (TBT) has signed a partnership with Genius Sports just in time for the tournament’s sixth edition, with the goal of launching...