Worcestershire Cricket Club and Dafabet forge streaming deal
Worcestershire County Cricket Club (WCCC) has entered into a partnership with Dafabet to gain a “boost” from the latter’s streaming platform.As part of the...
Stats Perform reclaims ICC official data distribution rights
The International Cricket Council (ICC) has announced a new arrangement with Stats Perform, which returns as its data collection and distribution partner, having previously...
Brydon Carse banned from cricket after investigation into 303 betting charges
Durham County and England national team cricketer Brydon Carse has been banned by the Cricket Regulator for betting violations.Carse will be suspended from professional...
International Cricket Council renews Aramco sponsorship
Aramco’s extension with FIFA has been followed up by a four-year renewal of its partnership with the International Cricket Council (ICC).The Saudi Arabian national...
Calvin Samut, Socios: “Storytelling is among the most powerful marketing tactics”
Three of the biggest tournaments in the sports scene are coming up this summer. These present some big marketing opportunities, but brands need to...
Meta to curate fan activations on Instagram for 2024 IPL season
Tech giant Meta will work alongside a plethora of online content creators and Star Sports to create cricket-tailored fan activations for the upcoming Indian...
UK govt aligns £35m cricket investment with major tournaments
Prime Minister Rishi Sunak has unveiled a £35m initiative to enhance grassroots cricket facilities and promote wider access to the sport within state schools.This...
Sky Sports secures IPL broadcast rights until 2027
The Indian Premier League (IPL) will be broadcasted on Sky Sports for UK and Ireland cricket fans for the next three years. Sky Sports agreed...
ECB issues warning over All Stars Cricket and Dynamos Cricket phthalate...
A ‘number of items’ used in grassroots youth cricket have been recalled by the England and Wales Cricket Board (ECB) due to containing phthalate...
MLC hits for six securing Cognizant as title sponsor
Major League Cricket (MLC) has announced Cognizant, a technology services company, as its first-ever title sponsor. Announced ahead of the competition’s second season, which is...