Soccer Aid upgrades WOW Hydrate to official partner
Soccer Aid for UNICEF has announced that WOW Hydrate will be an official partner for the upcoming 2022 match. Taking place on 12 June at...
Castore continues venture into top-flight football with Aston Villa
Aston Villa FC has signed a multi-year partnership with sportswear brand Castore which will supply the team kits for the start of the 2022/23...
Man City and Xylem continue water-based initiatives for communities
Manchester City FC has announced the renewal of its multi-year global partnership with water technology company, Xylem.In collaboration, the reigning Premier League champions will...
Borussia Mönchengladbach forms early extension to ‘historic’ Puma deal
Borussia Mönchengladbach and kit supplier Puma have made an early, long-term extension to their partnership. The Herzogenaurach-based sports kit company has supplied the Foals since...
World Cup Play-Off Final free to all UK viewers via Sky...
Sky Sports has partnered with UK broadcasters to allow everyone in the country to watch Wales take on either Scotland or Ukraine in the...
MLS partners Caterpillar to build ‘more modern football community’
Caterpillar has announced a multi-year sponsorship with Major League Soccer (MLS) as the construction machinery brand grows in both the US and Canada.With the...
Kevin De Bruyne begins ambassador role for crypto platform
Kevin De Bruyne, Manchester City FC midfielder, has signed an agreement to become the latest brand ambassador for crypto exchange platform, Phemex.The Belgian player...
AC Milan ‘moves closer to fanbase’ with Betsson partnership
AC Milan and Betsson have formed an agreement which sees the online gambling company become the club’s official regional partner for LatAm.The 2021/22 Serie...
Women’s Champions League final hits record 3.6 million viewers
The UEFA Women’s Champions League (UWCL) final between Lyon and Barcelona on Saturday saw a record live cumulative viewership of 3.6 million globally.The competition...
Real Betis partners OlyBet to drive regional engagement
Real Betis has formed a deal with online sports casino brand OlyBet, focused on driving media campaigns and coordinating regional fan engagement opportunities. Fans of...