Weetabix builds on UK and Ireland national football team sponsorship
Weetabix has strengthened its support of football in the UK to cover the remaining home nations and the Republic of Ireland, ahead of this...
No decision on Serie A rights allocation as assembly meeting rescheduled
Serie A clubs have yet to come to a unanimous decision on the vote to award the domestic rights to the Italian top tier...
Connecting Brands: How influencer marketing has helped the sports sector ride...
Now more than ever, sports brands have had to get ‘creative’ amid the pandemic, and many have turned to influencer marketers and brand ambassadors...
LVBet nets partnership with Douglas Costa
Brazilian international and Bayern Munich midfielder Douglas Costa has been named Brand Ambassador for Brazil by online sportsbook and casino brand LVBet.The 30-year old...
Various cities ‘at risk’ of losing Euro 2020 hosting status
Bilbao, Dublin and Glasgow are all ‘at risk’ of losing co-hosting duties for the delayed 2020 European Championships, with UEFA considering cutting the three...
La Liga clubs fall short of €2 billion income amid pandemic
Clubs across the top two tiers of Spanish football have lost out on more than €2 billion in total income during the 2019/20 and...
BeIN awarded emergency injunction against Fenerbahçe
Turkish Süper Lig rights-holder beIN Media Group has won an injunction against Fenerbahçe to prevent the club manipulating its logo and branding as part...
Pirelli to conclude long-standing Inter Milan collaboration
Inter Milan and Pirelli have announced they will conclude their just short of three decade-long collaboration at the end of the current campaign.The Italian...
UK sports designated £300m summer rescue package in 2021 Budget
UK ministers have tabled a £300 million sports summer recovery package for British sports, which will provide much needed financial support for English cricket,...
SBC Digital Latinoamérica: Grassroots can be a beneficiary of sports betting...
With sports betting legislation looming over the Latin American region, it is imperative now more than ever for gambling brands and sports teams to...