Thai Airways strengthens EFL partnership
The English Football League (EFL) has announced an extension with Thai Airways International (THAI) resulting in the airline claiming all of the EFL’s five...
FC Bayern recharges with VARTA AG sponsorship
Further strengthening its sponsorship portfolio, Bayern Munich has revealed VARTA AG will become an official partner of the reigning German champions.The three year deal also includes the battery...
YETI becomes Austin FC’s first kit partner
Newly-franchised MLS side Austin FC has named YETI as its first ‘Official Jersey Partner’, which will see the outdoor brand feature prominently on Austin...
Home of Espanyol becomes Spain’s first cashless stadium
RCD Espanyol de Barcelona has confirmed a new collaboration with CaixaBank, for the RCDE stadium to become the first cashless stadium in Spain.It means...
Benfica and Giants announces strategic partnership
Portuguese club Benfica have announced a strategic partnership with Major League Baseball’s (MLB) San Francisco Giants, in which both clubs will share sports, business...
Lyon soars with new Emirates sponsorship deal
Emirates has further strengthened its portfolio by announcing a five year sponsorship deal with French club Olympique Lyonnais.The deal, which starts next season, sees...
Premier League CEO Richard Masters reveals continuation of betting shirt sponsorships
The Premier League’s new chief executive Richard Masters has insisted that betting shirt sponsorships will remain in the league.Masters’ first interview since being appointed...
STS ambassador Peter Schmeichel announced for iGB Affiliate London
STS ambassador Peter Schmeichel will be present at iGB Affiliate London next month, discussing the sportsbook’s ‘Bet with the leaders’ campaign.The former Manchester United...
Barcelona unveils 24/7 streaming service Barça TV+
Reigning La Liga champions FC Barcelona has announced plans to launch a 24/7 streaming platform in the spring of this year.The subscription-based over-the-top (OTT) service...
Argentine Football Association strengthens commercial revenue with McDonalds
McDonalds has extended its relationship with the sporting world after being announced in a digital partnership with the Argentine Football Association (AFA).The agreement, which...