LFC Women unveils new partnerships
Standard Chartered has been announced as the front-of-shirt sponsor for Liverpool FC Womens, with the football club also unveiling Joie as it’s newest principal...
Arsenal FC toasts new beer partner
Ahead of the new season, Arsenal has unveiled a new partnership with local company Camden Town Brewery, as it becomes the club's official beer partner...
FC Barcelona deepens engagement on TikTok
Strengthening its digital engagement, FC Barcelona has announced its expansion onto TikTok.The expansion coincides with Barça's Summer Tour 2019, which begins this Saturday with...
Motherwell unites with Paddy Power for Save Our Shirt campaign
Scottish Premiership side Motherwell has been announced as the latest club to join Paddy Power’s Save Our Shirt campaign, by playing in unsponsored kits...
The monetisation of pre-season
Some clubs follow a set template - others try to break the mould. There remains a fine balance, however, between getting a team to...
Basque unity over away ticket pricing
La Liga’s Basque club’s have reached an exclusive agreement to cap away tickets at €25 for the upcoming 19/20 Spanish football league season.The teams...
Oppo extends partnership with Spanish champions
FC Barcelona has extended its partnership with Chinese mobile phone brand, Oppo.The three year renewal builds on the successful relationship between the two, with the...
Paddy Power confirms ‘sash’ hoax unveiling sponsorless kit
Paddy Power has announced that the previously released ‘sash’ sponsored kit was just a prank, as the club re-release real versions of both the...
Zagłębie Lubin nets STS sponsorship
Polish bookmaker STS has been unveiled as the official sponsor and betting partner of Ekstraklasa club, Zagłębie Lubin.The partnership which will initially run until...
DAZN strengthens offering with Eurosport deal
DAZN has reached an agreement with Discovery to broadcast both Eurosport 1 HD and Eurosport 2 HD.The global sports streaming subscription service is now...