Liverpool partners with Ladbrokes in Premier League’s latest betting deal
Liverpool FC has become the latest in a long list of operators to sign deals with betting firms this year, although the club has...
World Rugby enlists Two Circles to grow media and commercial value
World Rugby, the global governing body of rugby union, has set itself the task of making the sport as relevant and accessible as possible....
Borussia Dortmund bolsters presence in Poland with STS partnership
Borussia Dortmund welcomed a new addition to its Polish marketing strategy via an agreement with STS, the country’s largest betting firm.The sponsorship deal names...
Manchester City have a new corporate payments partner in Corpay
Premier League champions Manchester City have formed a new partnership with corporate payments company Corpay.The partnership will see the cross-border corporate payments brand connect...
Better Collective: promising commercial pipeline will achieve 2024 financial targets
Better Collective A/S remains confident in achieving its financial targets for 2024 after an extensive M&A strategy defined Q2 and H1 activity.The Stockholm-&-Copenhagen igaming...
DFL and DAZN’s Bundesliga broadcast rights legal to conclude next month
Following legal action taken by DAZN over alleged anti-competitive handlings regarding Bundesliga broadcast rights for its next cycle, the German Football League (DFL) stated...
Manchester United extends Konami deal with eFootball rewards
Manchester United has renewed its partnership with Konami, its official video game partner since 2019.The extended agreement continues the collaboration that began in 2019,...
RB Leipzig taps Merkur Group for German collaboration
Bundesliga side RB Leipzig has named gaming company Merkur Group as its official partner.For the first two years, the company will be prominently featured...
Amazon simplifies UEFA Champions League offering in new TNT Sports agreement
Ahead of its first season as a UK broadcaster of the UEFA Champions League, Amazon Prime Video has revealed clarification on watching Europe’s elite...
AS Monaco bolsters MENA relationship with Linebet deal
AS Monaco has named Linebet, an international sports betting site, as its betting partner for the Sub-Saharan Africa and MENA (Middle East and North...