Real Madrid and Hisense to co-launch limited edition TV in new...

Spanish football giants Real Madrid have secured a new partnership with electronics company Hisense in a three-year sponsorship agreement. The partnership sees Hisense join Real...

Malta national football team gains new partner in VBET

The Malta Football Association has signed a new partnership agreement with native sports betting platform VBET. The operator outlined that the deal can play a...

UEFA Champions League draw sparks potential legal action 

The UEFA Champions League draw is set to take place this afternoon (29 August), with UEFA debuting its new system which may land the...

SBC Summit Launches Media Headquarters for 2024 Event

The SBC Summit in Lisbon is set to elevate media engagement with the introduction of a dedicated Media Headquarters, designed to serve as a...

Betano ups sponsorship game once again with Europa League and Conference...

Betting brand Betano is keeping its hand on the throttle of an already extensive sports marketing strategy by adding another tournament to its roster.The...

Borussia Mönchengladbach joins Asian casino partnership wave

Borussia Mönchengladbach has named Queen Casino as an official partner of the club in a bid to expand its presence in the Asian market.Under...

Dortmund signs $10m three-year sponsorship deal with BlockDAG

Bundesliga club BVB Dortmund has signed a three-year partnership with BlockDAG, a blockchain company, showing the continuing interest in crypto in sporting circles.Blockchain firm...

Football Australia sets media rights benchmark with Paramount

Football Australia and Paramount Australia have announced a deal to broadcast CommBank Matildas and Subway Socceroos’ games through 2028.As per the agreement, Network 10...

Manchester City & EA Sports commemorate long-standing partnership 

Manchester City has renewed its long-term partnership with gaming publisher EA Sports and has commemorated the new deal with a special video. The special compilation...

Ligue 1 takes to streaming in the UK and Ireland

Ligue 1 has opted to go down the direct-to-customer route in the UK and Ireland by launching its LIgue 1 Pass streaming platform in...