Aramark UK named latest partner for Everton’s new stadium plans
Everton FC has revealed that food service provider Aramark UK will be a founding partner for the club’s new stadium, set to open in...
UEFA to continue to innovate alongside long-standing partner Sony
UEFA has renewed its long-standing partnership with Sony Interactive Entertainment (SIE) for another three years. The technology company will continue to receive brand visibility across...
Man City Esports renews Gen.G alliance for fans
Manchester City’s esports division, Man City Esports, has revealed the extension of its partnership with esports organisation Gen.G.The renewed partnership will feature various co-branded...
West Brom and Cardiff score big with new betting deals
Championship clubs West Bromwich Albion and Cardiff City FC have unveiled shirt sponsorships with separate gambling companies.West Bromwich Albion has signed a sponsorship deal...
Liverpool and Lucozade look to ‘bring the energy’ as global partners
Liverpool Football Club has named Lucozade as its latest global partner with a view to “re-establish its significant presence and deep-rooted history with the...
SPFL and William Hill: determining balance of betting sponsorship in Scottish...
The Scottish Professional Football League (SPFL) ‘shouldn’t be stuffy about gambling,’ Neil Doncaster, the league’s CEO, informs Insider Sport, stating that he shares the...
Congressional trio voice antitrust concerns about Disney, WBD and FOX’s Venu...
Three members of US Congress have written to the government expressing concerns regarding Venu Sports, a major new sports venture launching later this year.Senators...
DAZN to broadcast Premier League football in Spain and Portugal
DAZN has secured several deals to consolidate its position as one of the leading sports streaming platforms. The streaming service has obtained Premier League international...
Genius Sports remains confident in 2024 positive cash flow
Genius Sports continues to make revenue gains year-over-year, with the London headquartered sportstech and data group still confident of generating positive cash flow this...
Old Trafford naming rights spark interest of Manchester United sponsor
Snapdragon, Manchester United’s new front-of-shirt sponsor, has expressed interest in the naming rights of Old Trafford.In an interview with the New York Times, Don...