Australian Government injects investment into Pacific football
The Australian Government has renewed its partnership with Football Australia to support the development of elite football throughout the Pacific.A key aspect of the...
Chelsea names Fever its latest partner for 2024/25 campaign
As the 2024/25 season gets underway, Chelsea FC has added a new commercial partner to its roster, signing a deal with Fever.The arrangement names...
Bank of America joins FIFA’s partner roster for 2026 World Cup
FIFA has signed off on a major commercial partnership ahead of the 2026 World Cup, making Bank of America the official bank sponsor of...
Manchester United extend sponsor after ‘record’ kit launches
Qualcomm Technologies, Manchester United's front-of-shirt sponsor, has opted to extend its partnership with the club until 2029.As part of the extended agreement, Qualcomm Technologies...
Nottingham Forest announces Betway deal just before Premier League kickoff
Nottingham Forest has signed a deal with Betway, kickstarting the betting operator’s fifth active partnership with a Premier League club.The Super Group-owned online bookmaker...
Ed Sheeran buys Ipswich Town stake as club prepares for Premier...
Celebrity investments in football are nothing new, but in recent years the sport has been seeing more and more examples - the latest case...
Benfica renews long-running Emirates partnership until 2029
Emirates Airlines is not losing grip on its extensive presence in sport, renewing its arrangement with S.L. Benfica of Portugal's Primeira Liga.The top-flight Lisbon...
EFL enhances global coverage with Stats Perform partnership
The English Football League (EFL) and Stats Perform have sealed a multi-year deal for exclusive international live-streaming rights for licensed sports betting operators.Beginning with...
La Liga and beIN Sport agree new three-year extension for APAC...
beIN Sports has secured an extra three years of La Liga coverage after coming to a new broadcast rights agreement. Commencing this season until the...
Chelsea bolsters African presence with MSport betting partnership
Chelsea FC has named African online gaming and betting platform MSport as its new official betting partner in Africa. The partnership intends to enhance both...