SBC Summit Launches Media Headquarters for 2024 Event
The SBC Summit in Lisbon is set to elevate media engagement with the introduction of a dedicated Media Headquarters, designed to serve as a...
Betano ups sponsorship game once again with Europa League and Conference...
Betting brand Betano is keeping its hand on the throttle of an already extensive sports marketing strategy by adding another tournament to its roster.The...
Borussia Mönchengladbach joins Asian casino partnership wave
Borussia Mönchengladbach has named Queen Casino as an official partner of the club in a bid to expand its presence in the Asian market.Under...
Dortmund signs $10m three-year sponsorship deal with BlockDAG
Bundesliga club BVB Dortmund has signed a three-year partnership with BlockDAG, a blockchain company, showing the continuing interest in crypto in sporting circles.Blockchain firm...
Football Australia sets media rights benchmark with Paramount
Football Australia and Paramount Australia have announced a deal to broadcast CommBank Matildas and Subway Socceroos’ games through 2028.As per the agreement, Network 10...
Manchester City & EA Sports commemorate long-standing partnership
Manchester City has renewed its long-term partnership with gaming publisher EA Sports and has commemorated the new deal with a special video. The special compilation...
Ligue 1 takes to streaming in the UK and Ireland
Ligue 1 has opted to go down the direct-to-customer route in the UK and Ireland by launching its LIgue 1 Pass streaming platform in...
Liverpool partners with Ladbrokes in Premier League’s latest betting deal
Liverpool FC has become the latest in a long list of operators to sign deals with betting firms this year, although the club has...
World Rugby enlists Two Circles to grow media and commercial value
World Rugby, the global governing body of rugby union, has set itself the task of making the sport as relevant and accessible as possible....
Borussia Dortmund bolsters presence in Poland with STS partnership
Borussia Dortmund welcomed a new addition to its Polish marketing strategy via an agreement with STS, the country’s largest betting firm.The sponsorship deal names...