Adidas replaces Nike as sole kit supplier of Saudi Arabian football
The Saudi Arabian Football Federation (SAFF) has formed a partnership with Adidas, spanning until 2026.
The deal sees Adidas become the sole supplier of all...
Rivaldo engages football fans in Asia as Asaa88 ambassador
Rivaldo Vitor Borba Ferreira has been named the first brand ambassador of Asian online gaming firm Asaa88.
The former Brazilian professional footballer, regarded as one...
Flutter says World Cup betting levels may surpass 2018 with £300m...
As the 2022 FIFA World Cup gets underway, Flutter Entertainment has confirmed that the Qatar-based competition is set to be its most popular betting...
Alcohol sales banned from World Cup concourses following Qatar royal...
FIFA has announced that alcoholic drink sales are set to be banned at stadiums during the Qatar World Cup 2022.
The country’s royal family pressured...
Tally and Ambev engage Brazil’s football fans through digital experiences
Tally Technology has been chosen by Ambev - the Brazilian subsidiary of multinational brewery AB InBev - to produce football-based games and fan experiences.
Focusing...
PointsBet debuts ‘Stoppage Time with Ian Joy’ for the World Cup
A new show for the FIFA World Cup is being debuted by PointsBet, offering insights and previews of every game at the Qatar-based tournament.
‘Stoppage...
Sportradar connects more deeply to World Cup bettors via virtual stadium
Sportradar has announced the launch of Sportradar Virtual Stadium ahead of the World Cup - an artificial intelligence and machine learning-driven social engagement solution.
The...
PTP continues to supply Football Australia with its fitness accessories
Football Australia has continued its partnership with PTP, which will remain the official fitness accessory supplier of Australia’s Senior, Youth, and Para National Football...
Legends continues to provide shopping experiences for US Soccer fans
The US Soccer Federation (USSF) has extended its agreement with Legends as the latter remains the provider for all US Soccer Store experiences both...
Raphinha signs as AFUN brand ambassador before World Cup appearance
Raphael Dias Belloli (Raphinha) has signed a partnership with AFUN to become the company’s brand ambassador in Brazil.
The FC Barcelona forward, who has been...