Scottish football sees latest betting deal as Hibernian names new partner
UK sports is seeing a plethora of betting partnerships, particularly in football. Whilst much of the focus has been on the English system, deals...
Manchester United’s NFT fantasy game: A Premier League first
Manchester United has combined fantasy football with NFT collectibles in its latest ‘first of its kind’ initiative to drive engagement among fans. Supporters can use...
DAZN and beIN step in as Ligue 1’s French media two...
French football has ended its long-running search for a domestic broadcasting partner through a five-year deal with DAZN and a separate deal with long-running...
The FA extends FA Cup Emirates sponsorship for further four years
England’s Football Association (FA) has extended its title sponsorship with Emirates for the FA Cup in a new four-year deal. The title sponsorship will now...
Mbappe becomes football’s youngest-ever owner acquiring SM Caen
Kylian Mbappé can now add football’s youngest-ever majority owner to his already impressive resume after his investment company acquired an 80% stake in French...
Manchester City fined over £2m for game delays
Manchester City FC has been fined over £2m for delaying kick-offs at the start of games and half-time, during the 2022/23 and 2023/24 seasons.The...
‘A gateway from Asia to Europe’ – Dean Akinjobi’s inside view...
As European teams prepare for the 2024/25 season, the usual wave of new partnerships and sponsorships is underway. These deals bring multiple benefits to...
DAZN signs exclusive National League rights in domestic English football debut
DAZN has hugely expanded its global portfolio of football broadcasting rights with the addition of the National League System, the fifth and sixth tiers...
Real Madrid names Orange as new telecommunications partner
Real Madrid has entered into a strategic partnership with mobile network Orange for the latter to become the club’s official telecommunications partner. The agreement will...
FIFA receives bids for uncontested 2030 and 2034 World Cups
The relevant FIFA Member Associations have submitted their bid books for hosting the 2030 and 2034 FIFA World Cup tournaments.Following on from the bidding...