Felicity Barnard to manage sponsorship and partnerships at Ascot
Felicity Barnard has joined Ascot Racecourse as its new Commercial Director, where one of her primary responsibilities will be the management of sponsorship and...
BBC renews rights to Formula E electric race series
The BBC has extended its agreement with Formula E to air the electronic racing series throughout 2021.Formula E is set to return to the...
British jockey signs on as Horseracing.co.uk brand ambassador
Horseracing.co.uk has enlisted British National Hunt jockey Bryony Frost as the site’s first brand ambassador.The 25-year-old English jockey will contribute to the relaunch of...
Ferrari and Shell extend multi-year partnership
Shell has extended its long-term agreement with Ferrari to continue serving as the ‘Innovation Partner’ of the manufacturer’s Formula One team Scuderia Ferrari.Shell and...
Red Bull secures Australian GP title sponsorship
Red Bull has strengthened its sports sponsorship portfolio via an extension of its partnership with Dorma Sports, series-rights holders of MotoGP.As a result of...
Nascar extends global reach with IMG partnership
Nascar has penned a record international deal with the stock car racing series' broadcast partner IMG for the 2021 season.The deal, which will see...
Extreme E joins Chinese social networking app Douyin
Extreme E has signed up to Chinese sports content and short-form video sharing application Douyin.The electric off-road racing series has joined ByteDance-owned social networking...
RCR pens first NASCAR sports betting partnership with BetMGM
BetMGM and Richard Childress Racing (RCR) have penned a multi-faceted deal, marking the first partnership between a NASCAR team and sports betting operator.Through the one-year...
Horse Racing Ireland targets fan engagement with launch of mobile app
Horse Racing Ireland (HRI) is set to launch a new mobile application in collaboration with data and digital consultancy service PTI Digital.The app will...
Fanatec and GT World Challenge expand sponsorship deal
SRO Motorsports Group - organiser and owner of the GT World Championship - has expanded its agreement with Fanatec.Fanatec initially partnered with SRO for...