Aston Martin F1 becomes latest sports team to sign crypto partnership
Aston Martin Cognizant Formula One has become the latest sports team and the first Formula One team to partner with a cryptocurrency firm.The multi-year...
DAZN links with Tsunoda and Scuderia AlphaTauri for F1 offering
DAZN has designated Japanese Formula One driver Yuki Tsunoda as its new ambassador, in a deal that will see the streaming service collaborate with...
DoorDash expands sponsorship presence with Nascar deal
Logistics platform DoorDash has further strengthened its presence in the US sports sponsorship sector via a partnership with stock car racing series Nascar.The agreement...
Formula One registers $386m losses during 2020 season
Formula One has lost $386 million during the turbulent 2020 season, the group’s parent company Liberty Media Corporation has revealed.The race series was forced...
Formula E clinches multi-broadcast deals
Electronic racing series Formula E has expanded its range of international broadcasters to 40 different media outlets across over 150 countries.Additionally, coverage will be...
Rugby Australia confirms financial details of Lions tour relocation
Chairman of Rugby Australia (RA), Hamish McClennan, has confirmed that the governing body has offered a financial guarantee to the British and Irish Lions,...
Formula One targets African expansion whilst teams announce new sponsors
Formula One has confirmed that an expansion into the African market is a target for future seasons, the first time the motorsports series has...
Racing TV unveils new studio ‘revolutionising’ viewer experience
Racing TV has vowed to ‘take horseracing TV coverage to the next level’ and revolutionise ‘how viewers enjoy the sport’ by unveiling a new...
SBC Webinars and Sportradar present Bridging the Gap Between Formula 1...
The SBC Webinars series continues on Thursday 4 March when Sportradar presents Bridging the Gap Between Formula 1 and Live Betting, an in-depth examination...
Jaguar Racing rolls out Motorsport.tv OTT offering
Jaguar Racing has unveiled its own channel on Motorsport Network’s digital over-the-top (OTT) platform Motorsport.tv.Jaguar’s channel will give racing enthusiasts a glimpse inside the...