Sean Bowen to sport Coral logo as latest brand ambassador
Jump jockey Sean Bowen has been announced as the latest racing brand ambassador at Coral.
The British bookmaker will give its customers ‘exclusive insights’ into...
Heineken extends F1 partnership due to ‘phenomenal growth’
Heineken has attributed the ‘phenomenal growth’ of Formula One’s global audience as a key factor in renewing its global sponsorship deal extension.
Having been an...
Horseracing levy contribution set to remain at around £99m for 2022/23
Off the back of the 2022/23 financial year and the publication of the UK’s gambling White Paper, the Horserace Betting Levy Board (HBLB) has...
Matt Stallknecht: Tipico’s ‘synergistic effect’ on NASCAR’s growth and engagement
As NASCAR continues to gain popularity in the US, the sport becomes increasingly attractive as a sponsorship space, with a growing list of domestic...
HRI confirms new media rights deal for Irish racing
Following the unanimous sign off from the Association of Irish Racecourses (AIR), the Board of Horse Racing Ireland (HRI) has approved new media rights...
Pirelli becomes official tyre sponsor of the Goodwood Festival
Pirelli has become the exclusive tyre partner of the Goodwood motorsport festival.
The multi-year deal will see the Italian tyre manufacturing giant launching multiple initiatives...
PUMA signs multi-year F1 apparel deal
Formula 1 has signed a new multi-year deal with sports lifestyle brand PUMA that will see the production and distribution of F1-branded merchandise at...
British racing hires eight Board members with ‘a great diversity of...
British racing has appointed eight new Board members and a Programme Director, confirmed by the Chair of its Industry People Board, Neil Hayward.
In the...
Betfred adds ‘historic’ St Leger Festival to sponsorship portfolio
Doncaster Racecourse, Arena Racing Company (ARC) and Betfred have formed a multi-year partnership covering the St Leger Festival.
The event, which includes the ‘world’s oldest...
Ferrari to ‘transform’ vehicle information capabilities with DXC Technology
Scuderia Ferrari has formed a multi-year partnership with DXC Technology - a Fortune 500 global technology services company.
The deal sees the Formula One team...