PFL adds BetMGM to growing sponsorship portfolio
American MMA promotion the Professional Fighters League (PFL) has selected BetMGM as the tournament’s US authorised gaming operator.As part of the deals, MMA fans...
Sports properties drive Endeavor $2.4m Q1 2021 profit
Sports and entertainment Endeavor Group Holdings Inc has posted a net income of $2.4 million for the first quarter of 2021, representing a significant...
Fabacus to deliver UFC fan rewards programme
The Ultimate Fighting Championship (UFC) is set to launch a global consumer rewards programme for UFC licensed products in conjunction with London-based start-up Fabacus.The...
UFC duo joins Stake.com brand ambassador roster
Cryptocurrency casino Stake.com has named Ultimate Fighting Championship (UFC) duo Alexa Grasso and Marlon Vera as the sportsbook’s newest brand ambassadors.Joining fellow mixed martial...
BT holds talks over sale of sports broadcasting operation
Multinational telecommunications giant BT is in talks ‘with a number of strategic partners’ over the sale of its sports broadcasting operation BT Sport.According to...
Hyperice selects UFC’s Weili Zhang as global ambassador
Ultimate Fighting Championship (UFC) strawweight champion Weili Zhang has been named as Hyperice’s new global ambassador.Ahead of the 31-year-old’s scheduled fight against Rose Namajunas...
Professional Fighters League finalises Twitter alliance
The Professional Fighters League (PFL) has formed an alliance with Twitter which will see the mixed martial arts (MMA) promotion’s content made available on...
TrillerNet looks to transform into ‘content engine’ with FITE acquisition
TrillerNet has acquired combat sports media company FITE, enhancing its OTT streaming and PPV capabilities as well as AI-driven content, with a strong focus...
UFC incorporates TikTok videos into live broadcasting
The Ultimate Fighting Championship (UFC) has extended its ongoing partnership with TikTok, integrating the social media video platform into its live broadcasting.Utilising cloud software provided...
Endeavor completes deal for full UFC ownership ahead of IPO
Endeavor Group Holdings has entered into an agreement to acquire full ownership of the Ultimate Fighting Championship.The sports and entertainment conglomerate, which is also...