UFC deepens engagement with Snapchat collaboration
The Ultimate Fighting Championship (UFC) has announced a new partnership with social media giant Snapchat which aims to elevate the competition’s engagement amongst a...
FITE – The latest evolution in sports broadcasting
Sports broadcasting is a continually evolving sector as rights holders look to maximise engagement and increase viewership, amongst fans that are constantly eyeing innovative...
Parimatch unveils flamboyant marketing campaign with Conor McGregor
International betting operator, Parimatch has launched its latest marketing campaign with one of the world’s most recognised combat sports athletes, Conor McGregor.
The former two...
ONE Championship draws in 85 million views for centenary event
Asian MMA promotion, ONE Championship (ONE), has announced that its historic 100th live event, drew a record-breaking 85 million viewers worldwide across all platforms.
The...
IMG Arena delivers live player data with UFC Event Centre launch
IMG Arena has strengthened its commitment to mixed martial arts after securing a new partnership with UFC, which will see the duo team up...
Sergey Portnov, Parimatch: The role of Conor McGregor and Mike Tyson...
Using brand ambassadors, particularly ones that have both gained significant media attention and have a large social media following, is key for gambling operators...
The Professional Fighters League energises sponsorship portfolio
The Professional Fighters League (PFL) has expanded its portfolio of sponsors, announcing Rich Energy as the league’s exclusive global energy drink partner.
The first ever organisation...
UFC continues global expansion
This weekend, the UFC continues its rapid global expansion with UFC 242 taking place in the Middle East - Abu Dhabi to be exact.
UFC...
Sporting inactivity irrelevant as McGregor retains social media status
Conor McGregor is the only athlete that isn't from football to be ranked amongst the top seven sports stars in terms of social media...