Brentford FC renews Eyeball.Club deal to uncover more football talent
Sports technology company Eyeball.Club has announced the renewal of its partnership with Brentford FC to help the Premier League club uncover more youth talent...
Kabaddi World Cup names title sponsor for first edition outside Asia
Irish bookmaker Paddy Power has continued its niche approach to sports marketing via a sponsorship of the 2025 Kabaddi World Cup.The company, part of...
German football gets a 2% markup on 2025-2029 media rights cycle
The German Football Association (DFB) has renewed its long-standing media arrangements for the next rights cycle, securing a boost in revenues.Sky Deutschland, DAZN and...
Manchester City fans able to design 2026/27 third kit using Puma...
Manchester City fans will be able to design the club’s official third kit for the 2026/27 season due to a new innovative AI platform...
Sportradar prepares for Brazil betting market launch with new São Paulo...
Sports tech company Sportradar has opened a new office in São Paulo, Brazil ahead of the market launch of the country’s online betting market...
ARC working on ‘getting racing as a betting product right’
Horse racing’s relationship with betting is hardly unfamiliar territory to those involved in either industry, but it has faced increasing pressure over recent years.Until...
Fitzdares unveils new Chester club and Royal Windsor sponsor expansion
Fitzdares, an online and retail bookmaker with a brand built around a luxury experience, has announced another expansion of its hospitality efforts.The London-headquartered company...
FIBA reports 76% growth in viewership of 3×3 basketball
The International Basketball Federation (FIBA) maintains confidence in the long-term sustainability of its 3x3 World Tour competition.Launched in 2012, the 3x3 World Tour has...
1/ST Content signs LatAm racing distribution deal with major media outlet
American Racing Channel (ARC), a key media rights holder in Latin American horse racing, has signed a deal to deliver its content to major...
Legal insider says football regulation will have no impact on England’s...
The prospect of government mandated regulation of football has been generally welcomed by a broad section of the English fanbase, many of whom have...