Aston Martin F1 Team signs long-term apparel Puma partnership
The Aston Martin Aramco Formula 1 Team has placed an emphasis on high-performance apparel with its latest long-term partnership with Puma. The global sportswear brand...
Matchday Programme: Matthew Wojciow – the ‘greatest Champions League comeback’
Insider Sport’s Matchday Programme offers a personal look at what sporting moments and figures have inspired industry stakeholders. Through candid reflections, the programme delves...
Tottenham Hotspur enhances digital security with ExpressVPN
Tottenham Hotspur has signed a new two-year partnership with ExpressVPN to help bolster its digital security across all of its networks. As the official digital...
University of Miami athletes gain deeper medical insights with Kitman Labs
The University of Miami has integrated Kitman Labs’ Performance Medicine solution to enable its athletes with a deeper understanding of their medical health and...
Centre ring partner revealed ahead of Jake Paul vs Mike Tyson
Energy drink brand CELSIUS has announced it will sponsor the anticipated heavyweight boxing clash between Mike Tyson and Jake Paul.As part of the agreement,...
Betting data deals driving profitability for Genius Sports
The commercial value of sports data and technology continues to be laid bare by the financial performance of the various firms active in this...
MLS’ QUEST to engage the next-generation of US soccer fans
Major League Soccer (MLS) is experiencing a new growth phase, fuelled by increasing viewership, attendances and revenue, which in large part can be attributed...
Argentine football club “lack respect” by fielding influencer
Top-flight Argentine football club Deportivo Riestra has faced criticism after fielding an influencer in a league match on Monday (11 November) to promote an...
Zverev and Bitpanda unite with shared ‘high standards’
Alexander Zverev, the world’s second-ranked tennis player, has signed a three-year exclusive partnership with crypto platform Bitpanda.As part of the agreement, Zverev will showcase...
F1 revenue feels the pinch from one less race in Q3
Formula One revenue fell marginally during the third quarter of the financial year but its parent group, Liberty Media, remains very confident of future...