Hull City reveals ‘landmark’ sponsorship agreement
Hull City FC has become the latest football club to partner with a financial firm, naming Cremello Currency as its official FX partner for...
WSL runs into issues to broadcast games to bypass 3pm blackout
In a bid to maximise its visibility and the value of its next broadcast rights deal, the Women’s Super League (WSL) has explored ending...
Matchday Programme: Malph Minns – Klopp turned me from doubter to...
Insider Sport’s Matchday Programme offers a personal look at what sporting moments and figures have inspired industry stakeholders. Through candid reflections, the programme delves...
Arsenal harness NTT Data’s services to connect closer to fans
Arsenal Football Club has agreed a new multi-year partnership with global digital business and IT service company NTT Data to become its official digital...
Racing technology C-level execs take the lead at World Tote Association
The World Tote Association (WoTA) has detailed the objectives of its newly chosen board, as the association seeks to continue contributing to a global...
Club Brugge ups sponsorship game for Champions League
Belgium football team Club Brugge KV has partnered with analytics company Shikenso Analytics for its UEFA Champions League (UCL) campaign. As per the agreement, Shikenso...
Betfair extends Cruzeiro deal ahead of Brazil betting market launch
International sportsbook Betfair is maintaining its visibility in Brazil by renewing its partnership with Cruzeiro Esporte Clube.The company, part of multinational, multi-brand gaming group...
Manchester United announces renewal of major partnership
Manchester United has extended its partnership with DHL, the club’s official logistics partner, until 2027. At the heart of the deal is the ‘United for...
Todd Boehly and Clearlake at odds over future of Chelsea FC...
The future of Chelsea Football Club was thrown up in the air this past weekend as majority owners Clearlake Capital are looking to buyout...
Channel 4’s YouTube use in Paralympic coverage paid off
Channel 4’s coverage of the Paris Paralympics is reaching a large audience according to the British broadcaster’s viewing figures.Over 17.4million viewers across both linear...