Extreme E scraps 2024 races amid Extreme H transition
Extreme E has cancelled the remaining fixtures of its 2024 schedule as it focuses on its transition to the hydrogen-powered Extreme H.This cancellation means...
Everton joins Red Bull football family as new partner
Everton Football Club has confirmed Red Bull as its new official energy drink partner as part of a new multi-year partnership. Red Bull will receive...
UEFA extends China business links with tech partnership renewal
UEFA has renewed its arrangement with OPPO, a Chinese smart devices manufacturer, covering the full extent of its club tournaments.OPPO will work with UEFA...
AFC Bournemouth renews Uber Eats partnership to provide fans with more...
The Premier League’s AFC Bournemouth has extended its partnership with Uber Eats to remain as the club’s official food delivery platform.Signing on for the...
Manchester United’s stadium plans progress with new partners
Manchester United has updated its stadium regeneration plan, partnering with Trafford Council and the Greater Manchester Combined Authority (GMCA).As part of the deal, an...
Amazon to make major US sports live streaming bid for Bally...
Amazon is looking to further bolster its portfolio of live sports broadcasting by acquiring Bally Sports’ regional games for the NBA, MLB and NHL. The...
F1 makes Lenovo a global partner in latest sponsorship shakeup
Formula One has made another major change to its global sponsor portfolio by elevating Lenovo to the level of global partner from 2025.The Chinese...
PFL unveils fantasy gaming partnership with FanUp
The Professional Fighters League (PFL) has partnered with FanUp to offer Bellator Champions Series fans gamified contests with prizes.FanUp will introduce points-based sweepstakes and...
New WNBA team Golden State Valkyries names JP Morgan Chase as...
The Women’s National Basketball Association's (WNBA) latest expansion team, the Golden State Valkyries, has named JP Morgan Chase as its first founding partner. Ahead of...
TikTok to amplify SPL’s global presence with exclusive hub
The Saudi Pro League (SPL) has named TikTok its digital partner for the 2024/25 season in an effort to boost its global visibility.Under the...