NBA confirms $76bn broadcast deal as WBD considers suing
After several months, the NBA has finally confirmed an 11-year media rights deal with ESPN/ABC, NBC and Amazon, ending its long-term relationship with TNT...
Saudi football looks to enhance production with IMG deal
The Saudi Pro League (SPL) and Saudi Arabian Football Federation (SAFF) have named IMG a production partner for the country's domestic cups.Under the agreement,...
Football and horse racing unveil betting sponsorship codes
Coming hot off the heels of a series of betting deals, English football has agreed terms on a code of conduct governing such partnerships,...
Infront secures several key broadcast deals for Diamond League
Marketing service provider Infront has secured several major long-term broadcast agreements for the Wanda Diamond League, starting in 2025.The agreements contain free-to-air deals, which...
MLS experiencing record attendance & sponsorship income this season
Whilst the Major League Soccer (MLS) season heads for its mid-year break for its All-Star Game, the league has been experiencing new growth in...
AFC Bournemouth unveils bj88 as shirt sponsor in record deal
AFC Bournemouth has announced Asian gambling company bj88 as its front-of-shirt partner for the next two seasons.In a record-breaking deal, bj88 is set to...
FIFA comes under fire: EC decries crowded match calendar
The backrooms and corridors of football are heating up as European Leagues (EL) and FIFPRO Europe plan to file a complaint with the European...
PGMOL to gain deeper match data insights via Kitman Labs partnership
The Professional Game Match Officials Limited (PGMOL) has partnered with sports data firm Kitman Labs to gain deeper insights on match analytics.Kitman Labs will...
WSL games to be streamed on YouTube for 2024/25 season
YouTube has become the new streaming platform for Women’s Super League (WSL) games ahead of the 2024/25 season. All non-televised 66 WSL games will be...
Saudi Arabia’s boxing pedigree continues to grow with Top Rank addition
Riyadh Season’s drive into combat sports continued this week via a partnership with Top Rank, one of the world’s largest boxing promotions.Headed by Bob...