Napoli extends Coca-Cola partnership to training kits
Coca-Cola has added another major partner to its global sports sponsorship portfolio via a deal with three time Italian Serie A champions SSC Napoli.The...
Nottingham Forest close to purchasing City Ground stadium from local council
Nottingham Forest’s plans for redevelopment of its City Ground stadium remain a possibility apparent terms have been reached with Nottingham City Council this week.According...
Amazon to broadcast Major League Cricket in Australia & New Zealand
The US’ Major League Cricket (MLC) will be exclusively broadcast on Amazon Prime Video in Australia and New Zealand for the 2024 season. All 25...
Jon Knapman, UK Tote Group: addressing horse racing’s identity crisis
Horse racing is one of the world’s oldest forms of entertainment, and in Britain the ‘Sport of Kings’ dates back to Roman times. A...
Salford City FC reveals Fireball Whisky as front-of-shirt sponsor
Fireball Whisky has been named as Salford City Football Club’s latest front-of-shirt sponsor ahead of the 2024/25 season.The US shot brand signed a multi-year...
Legendary Skater Tony Hawk to Keynote at SBC Summit
Renowned professional skateboarder turned entrepreneur, and iconic video game legend Tony Hawk is slated to deliver a keynote address to 25,000 attendees, at the upcoming SBC Summit.The...
Bundesliga connects with Polish audiences through Eleven Sports deal
Eleven Sports has clinched exclusive rights to broadcast German top-flight Bundesliga football in its home market of Poland.The agreement will last for a four-year...
BBC: England’s EURO 2024 win over Switzerland scores another viewership high
BBC’s coverage of England’s penalty shootout victory over Switzerland last Saturday reached a peak audience of 16.8 million viewers. This peak viewership represented a TV...
Leicester City signs casino deal to support Premier League return
English football has seen yet another gambling deal ahead of the 2024/25 season, with the dealmaker this time around being newly promoted Premier League...
Real Betis brings Trainline onboard as shirt sponsor in two-year deal
La Liga’s Real Betis has named Trainline as the club’s latest shirt sponsor with its branding being positioned on the back of club shirts...