UK faces risk of TV blackout for England’s cricket tour of...
Rights to England’s five-Test tour series against India are still yet to be sold, three weeks before the first match. A familiar situation is shaping...
Prostate Cancer UK and PDC reflect on ‘fantastic’ Paddy Power darts...
The CEOs of Prostate Cancer UK and the Professional Darts Corporation (PDC) have responded to the success of THE BIG 180 campaign.Launched in partnership...
UFC and WWE partnership teams merge to capitalise on sponsorship ventures
The partnership and sponsorship teams of the UFC and WWE have been merged by TKO Group Holdings, a subsidiary of the Endeavour holding company.TKO...
PSG will not make the Stade de France its new home
Paris Saint-Germain has decided to opt out of a concession deal that would have made the Stade de France its new home stadium. The Ligue...
Brazilian football team Juventude signs Stake as kit sponsor
Cryptocurrency gambling site Stake joins the Brazilian trend as they become footballing team, Juventude’s kit sponsor. Stake’s sponsorship of Juventude follows the launch of the...
BLAST Premier expands ahead of 2024 season
The Esports league, BLAST Premier, has added four new Affiliate Member Teams ahead of its Spring Groups in Copenhagen.After announcing the vacancy, BLAST received...
2024 PDC world championship final smashes TV and betting figures
The 2024 PDC World Championship final between winner Luke Humphries and 16-year-old Luke Littler broke records across the board last Wednesday. Sky Sports revealed that...
Betsson builds up Colombia profile with Atletico Nacional deal
Sweden-based bookmaker Betsson has secured another boost to its Latin American visibility via a partnership with Colombian football club Atletico Nacional.The three-year agreement will...
British Basketball League adds Bally Sports to US media expansion
Bally Sports has been announced as the latest US broadcaster to showcase the British Basketball League (BBL) in the country. The sports streaming app will...
Chelsea announces BingX sleeve sponsorship deal
Cryptocurrency exchange company, BingX has agreed a kit sponsorship deal with Chelsea for the remainder of the 2023/24 Premier League season. At the beginning of...