Adidas set to replace Nike as Saudi ball sponsor mid-season
The Saudi Pro League (SPL) has unveiled Adidas as its new match ball sponsor for the remainder of the 2023/24 season. German sportswear brand Adidas...
Arsenal vs Liverpool game breaks FA Cup viewership record
The BBC has reported that the FA Cup game between Arsenal and Liverpool broke a viewership record with 7.6 million viewers. Previously, the record for...
Ajax & Adidas to hit 30-year milestone in partnership extension
Ajax and Adidas have extended their long-term partnership, in a move which will see it exceed 30 years under the terms of the new...
Top athletes invest in TGL amid APEX’s acquisition
APEX has announced several sports stars will join the likes of Steph Curry as investors of TGL San Francisco Golf Team (SFGT). With the inaugural...
BetMGM unveiled as new title sponsor for Ascot raceday
Ascot has announced BetMGM as the title sponsor for the Clarence House Chase Raceday on 20 January. As part of the deal, BetMGM will sponsor...
Sportradar secures renewal to long-running AFC integrity contract
The Asian Football Confederation (AFC) has extended its sports integrity partnership with Sportradar, making the deal one of the longest running for the Swiss...
LeBron James among NBA stars to feature in Netflix docuseries
Netflix is reportedly working on a docuseries centred around the NBA and its stars in the same vein as its recent NFL centric show...
Oddschecker and Low6 continue cooperation with WhoScored.com deal
WhoScored.com, a football statistics site owned by Oddschecker Global Media, has become the latest client of Low6’s fan engagement solutions.A partnership between the website...
Martin Glenn named as new Chair of the PGMOL
England’s Professional Game Match Officials Limited (PGMOL) Board has named Martin Glenn as its newest Chair member. Glenn replaces the outgoing Mike Foster, who served...
French bookies told to rein in marketing around Euros and Paris...
French betting firms have been cautioned to ensure marketing activity is moderated during what is set to be an active sporting year by the...