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BREAKING
Sponsorship
Time to read: 2 min
Crystal Palace extends Utilita Energy academy partnership
August 28, 2020
BREAKING
Sponsorship
Time to read: 2 min
Liverpool expands Petro-Canada Lubricants deal
to include HollyFrontier
August 27, 2020
BREAKING
Fan Engagement
Time to read: 3 min
International Paralympic Committee teams with Allianz to launch podcast series
August 27, 2020
BREAKING
Sponsorship
Time to read: 2 min
McLaren exits Bahrain World Tour cycling title partnership
August 27, 2020
BREAKING
Sponsorship
Time to read: 2 min
PepsiCo secures multi-layered UEFA Women’s football partnership
August 27, 2020
BREAKING
Sponsorship
Time to read: 2 min
Leeds United strikes ‘ground-breaking’ JD sleeve sponsorship
August 27, 2020
BREAKING
Fan Engagement
Time to read: 2 min
EFL agrees Sky Sports streaming partnership for non-televised matches
August 26, 2020
BREAKING
Integrity
Time to read: 3 min
BHA announces UK Racing’s recovery plan to restore revenues
August 26, 2020
BREAKING
Football
Time to read: 2 min
The FA looks to ‘modernise’ the FA Cup
with rebranding 
August 26, 2020
BREAKING
Sponsorship
Time to read: 2 min
McLaren strengthens commercial portfolio with Miory Steel agreement
August 26, 2020
BREAKING
Esports
Time to read: 5 min
The esports report: Spotify partners with Riot Games whilst NSE strikes Intel deal
August 26, 2020
BREAKING
Sponsorship
Time to read: 2 min
ParalympicsGB seals Papa John’s partnership ahead of Tokyo Games
August 26, 2020
BREAKING
Sponsorship
Time to read: 2 min
FC Barcelona signs esports collaboration with Tencent
August 25, 2020
BREAKING
Regions
Time to read: 3 min
Formula 1 completes Grand Prix line-up with Turkey and Bahrain additions
August 25, 2020
BREAKING
Sponsorship
Time to read: 2 min
Southampton names Sportsbet.io as new front-of-shirt sponsor
August 25, 2020
BREAKING
Fan Engagement
Time to read: 3 min
Leicester City launches fully professional
women’s team following acquisition 
August 25, 2020
The FA
07:19
BREAKING
Sponsorship
Time to read: 3 min
The FA strikes three-year Nationwide partnership
to support grassroots football
August 25, 2020
BREAKING
Integrity
Time to read: 2 min
Miami Dolphins sets 13,000 capacity limit for NFL opener
August 24, 2020
BREAKING
Sponsorship
Time to read: 2 min
Puma strengthens club portfolio with Sassuolo partnership
August 24, 2020
BREAKING
Fan Engagement
Time to read: 3 min
Rugby League World Cup 2021 names Glory Days
as international fan travel provider
August 24, 2020
BREAKING
Sponsorship
Time to read: 3 min
Monaco strengthens sponsorship portfolio with eToro and Vbet deals
August 24, 2020
BREAKING
Sponsorship
Time to read: 2 min
Real Betis strikes Scientiffic Nutrition extension
August 24, 2020
BREAKING
Data
Time to read: 2 min
Belgium Pro League enhances betting experience
with Stats Perform partnership
August 21, 2020
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Commercial
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Sideline Moves: Arsenal layoffs
BREAKING
Features
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Sideline Moves - Arsenal to cut 60 jobs amid new Arteta deal
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Paramount-Warner Bros acquisition complete
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New Paramount-Warner Bros deal creates $55bn sports conglomerate 
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Michael Jordan at SBC Summit 2026
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Basketball
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SBC Summit: Michael Jordan on sport branding, NASCAR, and more
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