Man United takes Sportsbreaks.com deal to fans in North America
Manchester United FC has expanded its partnership with Sportsbreaks.com, which will now place focus on the North American market.The sport tour agency will market...
YCCC catches on to fan engagement opportunities in Virtua partnership
Yorkshire County Cricket Club (YCCC) has named Metaverse platform Virtua an official partner of the team for the remainder of the 2022 season and...
Juventus makes FIFA return in ‘new generation’ EA partnership
Juventus FC has partnered with EA as the Italian top-flight football club returns to the EA Sports football video game series beginning in EA...
British Horseracing hires HEROS in ‘collective responsibility’ for equine welfare
The British Horseracing Authority (BHA) has formed a partnership with HEROS which becomes the group’s specialist provider for equine aftercare welfare programmes.Overseen by The...
Racing League backed twice by William Hill in betting partnership
The Racing League has named William Hill as its official betting partner for the second year in a row, as the bookmaker sponsors the...
Soccer Champions Tour 2022 to broadcast on DAZN
DAZN Group has announced a deal to secure rights to stream the upcoming Soccer Champions Tour 2022 in Japan, Italy and Canada, taking place...
DAZN keeps the faith in betting venture after BT Sport blow
DAZN remains confident in its ambitions in the sports betting space as well as its continued streaming success, having been dealt a blow regarding...
RMG ‘knows and grows’ racing audience with EngageCraft
Racecourse Media Group (RMG) has formed a year-long partnership with EngageCraft to launch a digital fan engagement campaign using the EngageCraft Touch platform.The firm...
Serie A further embraces digital engagement as Sorare partnership signed
Italy’s Serie A has become the latest professional sports league to partner with blockchain-based fantasy sports platform Sorare.The multi-year deal will facilitate the development...
Disney Star showcases Cricket Australia for seven years
Cricket Australia has announced a deal with Disney Star which will broadcast all men's and women's international cricket played in Australia into India.Starting from...