Real Madrid brings fans ‘premium entertainment experiences’ with Adobe
Real Madrid C.F has announced a new partnership with Adobe in a bid to accelerate the club’s growth in the digital experience economy. The collaboration...
FIBA 3-3 enlists Sportradar for bet monitoring after Tokyo debut
FIBA 3-3, the emerging form of ‘urban basketball’ which made its first major appearance at this year’s Tokyo 2020 Olympic Games, has signed an...
Premier League can renew broadcast agreements without tender process
The Department for Digital, Culture, Media and Sport (DCMS) has stated that it will allow the Premier League to renew its current broadcast agreements,...
Man City takes Nissan partnership into third term
City Football Group has announced the extension of its global partnership with Nissan, as the collaboration enters its third term.The automaker was City Football...
Ooredoo sponsors upcoming FIFA World Cup and FIFA Arab Cup Qatar
FIFA has announced Ooredoo as the official Middle East & Africa telecommunications operator of the FIFA World Cup Qatar 2022 and the FIFA Arab...
Celta Vigo grants AIX Investments La Liga brand presence
RC Celta de Vigo has officially announced a partnership with AIX Investment Group - an international investment institution.The three-year agreement includes the promotion and...
FC Lokomotiv Moscow joins Fonbet partnering push
FC Lokomotiv Moscow has signed a five-year sponsorship agreement with Fonbet, as the latter becomes the official partner of the Russian Premier League (RPL)...
BT Sport renews UK rights for The Ashes
BT Sport has extended its broadcasting arrangements with the Australian men’s and women’s cricket teams until 2025, including the prominent The Ashes tournament.The four-year...
TotalEnergies Women’s Champions League expands international viewership
As the TotalEnergies Women’s Champions League kicked-off last week in Cairo, Egypt, a number of international broadcasters have acquired the rights for the competition.With...
FA Cup pursues Emirates title sponsorship until 2024
The FA Cup has extended its partnership with Emirates by a further three seasons which will see the competition continue to be called the...