Sheffield United nets new partnership with Bartercard UK
Ahead of the start of the upcoming season, Sheffield United has announced a new partnership with Bartercard UK.The collaboration means that the financial trade...
NASCAR announces plans for betting education project
US stock car motor racing operating organisation NASCAR has announced the launch of two betting education initiatives this week, as interest in sports betting...
Reading FC extends ‘special relationship’ with Casumo
Reading FC has extended its partnership with online casino operator Casumo, as the company will continue to serve as an official key partner of...
Vitality clinches latest football sponsorship with West Ham United
Health insurance and investment firm Vitality has secured another sponsorship arrangement with a prominent football team, inking a deal with West Ham United FC.The...
Real Madrid and Barcelona reject CVC LaLiga stake
El Classico rivals Real Madrid and FC Barcelona have condemned the recent sale of a 10% stake in LaLiga to CVC Capital for a...
Brentford links with Hollywoodbets to ‘grow interest’ and ‘maximise returns’
Brentford FC has expanded upon its existing agreement with South African sports betting operator Hollywoodbets, with the latter gaining a front-of-shirt sponsorship deal.Hollywoodbets will...
RMG and RCTC sign India-facing media deal for UK and Ireland...
The Racecourse Media Group (RMG) has signed a media rights distribution agreement with the Royal Calcutta Turf Club (RCTC), covering UK and Irish horse...
Deportivo Alavés embraces crypto with Bitci.com deal
Spanish LaLiga club Deportivo Alavés has become the latest professional football club to embrace cryptocurrency as a means of enhancing fan engagement, striking a...
EFL launches ‘Small Businesses United’ partnership with eBay
The English Football League (EFL) has partnered with eBay to launch a new initiative, ‘Small Businesses United’, aimed at supporting local enterprises that have...
Bundesliga secures UK coverage via exclusive Sky Sports deal
Sky Sports has expanded its football coverage in the UK - securing a four-year rights deal to the German Bundesliga in the UK and...