Raheem Sterling lands New Balance endorsement deal
England international Raheem Sterling has inked a collaboration with American sports and footwear apparel brand New Balance.The Manchester City star’s agreement came to an...
EU Parliament battles against sports piracy with new legislation
The European Union (EU) Parliament is seeking to ‘clarify and improve’ the existing framework surrounding piracy of live sports content.It comes after they voted...
FC Barcelona secures ‘€500 million’ Goldman Sachs loan
FC Barcelona has finalised a €500 million loan from US investment bank Goldman Sachs to ease the financial burden of the COVID-19 pandemic on...
Atlético Mineiro taps StatsBomb for analytics offering
Clube Atlético Mineiro has struck a deal with UK-based football analytics specialists StatsBomb, to enhance the Brazilian team’s analytics department, led by Pedro Picchioni...
Nancy Pelosi proposes ‘diplomatic boycott’ of 2022 Beijing Winter Games
Pressure is mounting on the International Olympic Committee (IOC), along with sports federations, sponsors and athletes, as calls for a boycott on the 2022...
Wrexham secures FX docu-series on football ‘crash course’
Wrexham AFC owners Rob McElhenney and Ryan Reynolds have negotiated a deal with Disney-owned FX Entertainment for a two-season documentary series centred around the...
BeIN Sports strikes LaLiga broadcast rights renewal
Pay-television broadcaster beIN Sports has locked down a new deal for the broadcast rights to the Spanish LaLiga in France.BeIN, which screens the league...
IMG Arena adds PGA Championship to Golf Event Centre
IMG Arena has been assigned the sports betting distribution rights to its first golf major, the PGA Championship, through the championship’s organiser and rights-holder,...
ESIC secures ‘milestone’ PandaScore data deal
The Esports Integrity Commission (ESIC) has named esports data and odds supplier PandaScore as an official data partner to the organisation.Joining the likes of...
McLaren Racing recruits Entain betting brands as team partners
McLaren Racing has enlisted sports betting and entertainment group Entain Plc’s PartyCasino and PartyPoker brands as team partners as part of a new multi-year...