Staples Centre to remain LA Lakers’ home until 2041
The Los Angeles Lakers confirmed a new long-term lease agreement with AEG, owners of the team’s current home venue, the Staples Centre.In addition to...
NBC Premier League coverage records 10% viewership dip
NBC’s broadcasting of the English Premier League has seen year-on-year viewership rate decrease by 10.3%, as detailed in the group’s latest breakdown of its...
Western Bulldogs embraces crypto in ‘groundbreaking’ first
The Western Bulldogs of the Australian Football League (AFL) has formed a ‘groundbreaking’ partnership with cryptocurrency exchange CoinSpot.The partnership marks the first time a...
Racing League unveils ‘dynamic brands’ as new partners
The Racing League has announced ‘dynamic brands’ as new partners, including media outlet News UK as well as a suite of individual team sponsors.Commencing...
Burnley FC leverages NFTs for fan engagement
Burnley FC has become the latest professional sports organisation to utilise Non-Fungible Tokens (NFTs) as a means of boosting its fan engagement strategy.The Premier...
FIFA: Exclusive rights and sponsors ‘paramount’ to women’s football growth
FIFA has published its Benchmarking Report, the first survey into the development of top-tier professional women’s football, identifying exclusive sponsorship and broadcasting deals as...
DAZN ‘stays true to goals’ with Sky Deutschland deal
DAZN has signed an agreement with Sky's Sky Deutschland division, launching two channels in Germany and sublicensing the broadcaster’s UEFA Champions League rights in...
Liga MX’s Chivas inks deal with Mexican national lottery
Club Deportivo Guadalajara, commonly known as Chivas, has linked with the Mexican national lottery to launch a suite of commemorative tickets.The partnership will celebrate...
HWB appoints ‘world class team’ to lead five-year strategy
The Horse Welfare Board (HWB) has strengthened its team with three ‘world class’ appointments, as it looks to implement its five-year ‘A Life Well...
Tokyo 2020 Olympic Committee denies cancellation plans
The Tokyo 2020 Organising Committee has reiterated that no board members support the cancellation of the upcoming Olympic Games, as public opposition continues to...