ECB enlists Cinch as new England cricket principal partner
The England and Wales Cricket Board (ECB) has named Cinch as its new principal partner, taking over the contract from Natwest.The deal, which covers...
Australian Open moves behind closed doors amid snap lockdown
The Australian Open tennis Grand Slam will be staged behind closed doors from Saturday after a five-day lockdown was introduced in Melbourne.Victorian Premier, Daniel...
Nascar extends global reach with IMG partnership
Nascar has penned a record international deal with the stock car racing series' broadcast partner IMG for the 2021 season.The deal, which will see...
UFC’s Mackenzie Dern clinches agreement with Betmotion
UFC fighter Mackenzie Dern has signed a partnership agreement with leading Latin American online betting operator Betmotion.The one year contract sees Dern - who...
Manchester City installs Premier League’s ‘most commercially valuable’ pitchside media space
Manchester City is installing a ‘supersized LED’ digital display system at the Etihad Stadium which will become ‘the most commercially valuable’ pitchside media space...
Memphis Grizzlies signs deal with WynnBET as operator continues expansion
National Basketball Association (NBA) franchise the Memphis Grizzlies have signed a sponsorship agreement with online sportsbook WynnBET.Under the terms of the latest agreement with...
Discovery and Snapchat unite for Olympic Games content collaboration
Media company Discovery has expanded its Olympic Games content and advertising agreement with Snap Inc, the parent company of Snapchat, in select European territories.The...
Real Madrid enhances regional fan engagement with REPX deal
La Liga giant Real Madrid has enhanced its fan engagement offering in the Latin America and Caribbean region via an agreement with private equity...
Cambridge United teams up with GamCare and YGAM for launch of...
The Cambridge United Community Trust (CUCT) has joined forces with responsible gambling charities GamCare and YGAM to launch its new initiative.The EFL club’s community...
Bellator MMA to air live on BBC in landmark agreement
Bellator MMA has signed a landmark deal with the BBC to show all of the US-based promotion’s events live on the BBC iPlayer in...