The National Basketball Association (NBA) has announced a new multi-year partnership with Kim Kardashian and her underwear clothing line SKIMS.
SKIMS will feature on a variety of brand activations with the Women’s National Basketball Association (WNBA) and USA Basketball.
Kim Kardashian, Co-Founder & Creative Director, SKIMS, commented: “I am incredibly proud of SKIMS partnership with the NBA, as it is a reflection of SKIMS growing influence on culture.
“Together, SKIMS and the NBA will connect people of all backgrounds through fashion, sport, and talent, and I look forward to seeing the partnership thrive.”
The latest extension follows the launch of SKIMS Mens on 26 October, which was celebrated with a campaign featuring NBA All-Star Shai Gilgeous-Alexander.
Jens Grede, Co-Founder & CEO, SKIMS, added: “The NBA’s modern approach and significant impact on pop culture, entertainment, and fashion is unparalleled in sports.
“Our partnership marks a remarkable opportunity for SKIMS and the NBA to work together on what it means to engage the next-generation of fans through basketball.”
The new partnership will also give SKIMS additional media exposure across the league’s various communication channels, including on-court virtual marketing during NBA and WNBA broadcasts.
NBA Commissioner Adam Silver concluded: “SKIMS has quickly become one of our most culturally-influential brands.
“We look forward to bringing NBA fans and SKIMS users unique experiences, new offerings and premium products through our partnership.”