TikTok and MLS sign brand-boosting partnership deal

Social media platform TikTok has become the latest media content partner of the MLS in a deal that will see both brands receiving fueling...

MLS extends Adidas partnership to support its US growth

Major League Soccer (MLS) and Adidas have announced a multi-year extension of their partnership, which sees the sportswear brand continue as the soccer league's...

MLS to be broadcast in bars and restaurants through DirecTV deal

DirecTV has been granted MLS broadcasting rights after becoming the national provider of the Apple-backed MLS Season Pass.  In what could be a key move...

Apple unveils details for ‘large scale’ production plans with MLS

Further details have been revealed surrounding the production plans for the debut season of the partnership between the Major League Soccer (MLS) and Apple. As...

IMG ARENA: growing rights holders’ reach in the data age of...

IMG Arena MLS
It has been an eventful year for IMG Arena, one which has seen the sports content and fan engagement provider clinch a series of...

FC Dallas to offer SME’s exposure at Toyota Stadium with Eleven...

FC Dallas has linked up with Eleven Sports Media to launch a platform which focuses on growing local businesses in North Texas. The Major League...

Kansas City owners ‘shape a stronger future’ in first NWSL stadium

Kansas City NWSL owners Angie Long, Chris Long and Brittany Matthews have announced plans to construct the first soccer stadium purpose-built for a National...

Inter Miami signs crypto firm XBTO as debut shirt sponsor

Major League Soccer (MLS) franchise Inter Miami has named crypto-finance company XBTO as its first front-of-shirt sponsor. Prior to the agreement, Inter Miami was one...

PointsBet aid Austin FC in first MLS promotional partnership

Austin FC has signed an agreement which titles PointsBet, an online gaming operator, naming the firm a founding partner of the club in a...

Chris Canetti: Fans can ‘experience the spirit of Houston’ at 2026...

With the 2026 FIFA World Cup due to take place across the US, Canada and Mexico, the main challenge for organisers is to choose...