Nationwide joins Columbus Crew with shirt sponsorship strategy
MLS side Columbus Crew SC has confirmed that insurance and financial services company Nationwide will be the club’s new shirt sponsor.
The multi-year agreement will...
MLS strengthens data approach with Second Spectrum deal
Major League Soccer (MLS) has continued to develop its sponsorship portfolio for the 2020 season by announcing Second Spectrum as its first ever official...
D.C United goes all in with Caesars partnership
MLS side D.C United has revealed that Caesars Entertainment will enter a strategic partnership with the team, commencing at the beginning of the 2020...
Vela ARMOR’s up with sports drink sponsorship
Sports drink brand BODYARMOR has unveiled Major League Soccer’s (MLS) Los Angeles Football Club (LAFC) star player Carlos Vela as the brand’s newest athlete...
Four MLS teams board Captain Morgan’s sponsorship deal
Further strengthening its American brand identity, Captain Morgan has been announced as club partners for Inter Miami CF, Los Angeles FC, Minnesota United and...
YETI becomes Austin FC’s first kit partner
Newly-franchised MLS side Austin FC has named YETI as its first ‘Official Jersey Partner’, which will see the outdoor brand feature prominently on Austin...
Stats Perform strikes exclusive global data partnership with MLS
Stats Perform has added to its portfolio of partners after securing a deal with Major League Soccer (MLS).
As part of the agreement, Stats Perform...
MLS unveils Charlotte as 30th expansion franchise
Charlotte, North Carolina has been officially announced as the home of the 30th Major League Soccer (MLS) expansion franchise.
The announcement, which has been long...
MLS Cup draws in record ESPN viewing figures
ESPN has revealed that its coverage of the Major League Soccer (MLS) Cup play-offs drew in an average of 388,000 viewers, its highest TV...
Sacramento confirmed as the home of 29th MLS side
Major League Soccer (MLS) has unveiled Sacramento’s United Soccer League (USL) team, Sacramento Republic FC as its 29th expansion franchise.
As part of the side’s...