NFL and XFL create player development opportunities in ‘forward thinking’ deal
The National Football League (NFL) has formed an alliance with American football league, XFL, in creating innovation opportunities to ‘advance the game of football’.The...
NBC’s Super Bowl LVI coverage hits ‘record’ 112.3 million viewers
The National Football League (NFL) has revealed that the Super Bowl LVI averaged an audience of 112.3 million viewers, and is the most-watched show...
Betting firms drive record sponsorship revenue for NFL in 2021 season
The National Football League (NFL) has seen a record of $1.8 billion in sponsorship revenue this season, according to new data from IEG.In particular,...
NFL expands exposure via Genius Sports and bet365 partnership extension
The National Football League (NFL) has confirmed a collaboration with Genius Sports, which will see bet365 gain access to American Football broadcasting rights. As part...
Caesars Sportsbook named as Buffalo Bills’ sports betting partner
The National Football League’s (NFL) Buffalo Bills has formed a partnership with Caesars Entertainment to make Caesars Sportsbook an official mobile sports betting partner...
Christopher Halpin leaves ‘highly respected’ role in NFL
The National Football League’s (NFL) Christopher Halpin is set to leave his position as the Chief Strategy and Growth Officer later this month, according...
CFL ‘redefines’ relationship with fans in Genius Sports deal
The Canadian Football League Agree (CFL) has signed a partnership with Genius Sports in a bid to boost fan engagement and strengthen its media...
NFLPA, Draftkings and OneTeam together bring gamified NFTs
The NFL Players Association (NFLPA), along with DraftKings and OneTeam, has shared its plans to introduce gamified NFT (non-fungible token) collections.Set to launch on...
Kreonke £592m down following Rams move from St Louis
Arsenal FC owner Stan Kroenke has now agreed to pay £592 million to avoid a trial following Los Angeles Rams’ move from St Louis...
Sports engagement with crypto continues as Odell Beckham JR paid in...
Los Angeles Rams wide receiver Odell Beckham Jr (OBJ) has announced that he would receive his NFL salary in Bitcoin through Square’s Cash App.In...