NBA heads to Paris as London game axed next season
The National Basketball Association (NBA) and beIN SPORTS (beIN), the official broadcast partner of the league in France, has announced that the Charlotte Hornets...
WATCH: Using March Madness to capture the imagination of the US
In a recent interview with SBC, Benjie Cherniak of Don Best Sports emphasised that college sports is "embedded in the US culture".Speaking at last...
ESPN strengthens college sports commitment
ESPN and the American Athletic Conference has reached a 12-year extension for the conference’s global media rights, strengthening its extensive existing presence on ESPN’s...
MLS continues digital expansion with SendtoNews partnership
Digital video distribution platform SendtoNews (STN) has agreed a multi-year partnership with Major League Soccer (MLS).The deal will seek to enhance fan engagement of...
The San Francisco Giants strengthens fan engagement with 10-year Fanatics deal
The San Francisco Giants has united with Fanatics, in a 10-year omnichannel retail partnership which grants Fanatics the rights to operate all Giants Dugout Store...
USL strengthens commitment to integrity with Sportradar
The United Soccer League has strengthened its commitment to integrity, announcing an official integrity services partnership with Sportradar.
As part of the deal, Sportradar will be...
Is Trudeau edging closer to backing Canadian sports betting?
Pressure has recently mounted on Canadian Prime Minister, Justin Trudeau to follow the lead of the US and legalise single sports betting, it’s a...
Del Piero’s LA10 FC strikes new deal with Skrill
Digital wallet provider Skrill has announced a high-profile sponsorship deal with the Los Angeles-based LA10 Football Club.The club, which was launched last September and is owned by...
MTK Global unites with Top Rank for American expansion
Top Rank and MTK Global has announced an exclusive multi-year licensing agreement that will expand the reach for bring MTK Global events to fans...
New York City FC strikes Mohegan Sun partnership
New York City FC has confirmed a new strategic partnership with Gaming and Entertainment venue, Mohegan Sun.Together, NYCFC and Mohegan Sun aims to bring fans...