MLS unites with Twitch for broadcasting expansion
Major League Soccer (MLS) has unveiled a one-year broadcasting partnership with Twitch.The partnership, which commences next month, will see the MLS start streaming the second season of...
SeventySix Capital aims to benefit from sporting experience with Diamond Kinetics...
Former Philadelphia Phillies first baseman and World Series Champion, Ryan Howard, has strengthened his venture into sports business, confirming SeventySix Capital, has participated in...
Yahoo Sports partners with New York Mets for deeper mobile engagement
The New York Mets are seeking to deepen mobile social engagement, unveiling Queens Baseball Club, a new and unprecedented membership platform for Mets’ fans...
NHL makes ‘power play’ with extension of Snapchat deal
The NHL has agreed a new multi-year partnership with Snapchat to add more ice hockey content to the mobile app.The league’s Snapchat channel will...
NFL sponsorship spending continues to rise
Research firm IEG has revealed total sponsorship spending on the National Football League (NFL) and its 32 teams rose 5.1% to $1.39bn in the 2018-2019 season. This follows a...
PGA TOUR – Stakeholder transparency key in US sports wagering
The sports betting floodgates have been swinging open wildly for a number of months now, after the US Supreme Court removed PASPA, and Delaware...
The NFL’s rapid UK progression
On February 3rd, Super Bowl LIII took place in the Mercedes-Benz Stadium of Atlanta, Georgia. The event saw Bill Belichick’s New England Patriots defeat...
NHL elevates fan experience with NextVR partnership
The National Hockey League (NHL) has partnered with NextVR to enhance its fan viewing experience, with virtual reality.In association with Disney Streaming Services,...
SG Digital’s Benjie Cherniak sizes up Sunday’s Big Game
The opening month of 2019 is coming to an end, and as January migrates to February, Americans eagerly await the biggest sporting spectacle of...
Visa strengthens partnership with the NFL
Visa has extended its partnership with the National Football League (NFL) remaining as the league's Official Payment Services Technology Partner through to the 2025...