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US Sports
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Media Rights
Time to read: 2 min
F1 and Atlanta Braves stakeholders Liberty Media report successful trading
November 5, 2021
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Fan Engagement
Time to read: 2 min
BetMGM drafts Chris Johnson as brand ambassador state-specific focus
November 4, 2021
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NFL
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NFL enters ‘first deal of its kind’ with Aristocrat Gaming
November 4, 2021
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Integrity
Time to read: 3 min
NFL and NCPG use $6.2m grant in responsibility boost
November 2, 2021
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Features & Analysis
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Matthew McEwan: DraftKings NHL deal indicative of ‘major sports marketing push’
October 29, 2021
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Fan Engagement
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BMW creates ‘premium experiences’ for NHL fans
October 27, 2021
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Latest News
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Kansas City owners ‘shape a stronger future’ in first NWSL stadium
October 26, 2021
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NHL
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NHL and NHLPA extend Upper Deck partnership with NFTs
October 26, 2021
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Sponsorship
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Penguins strengthens Agway exposure in partnership extension
October 26, 2021
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NHL
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October 22, 2021
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Media Rights
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MLB talks of nationwide video-streaming launch
October 18, 2021
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NHL
Time to read: 2 min
Wild announces helmet partner in return of 82-game season
October 15, 2021
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NHL
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DraftKings expands in NHL creating ‘exciting content’ for fans
October 14, 2021
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NFL
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Two Circles covers advertising sales across NFL
October 13, 2021
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NFL
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Three German cities looking to stage NFL games
October 12, 2021
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NFL
Time to read: 3 min
Cincinnati Bengals launches free-to-play games in Low6 partnership
October 11, 2021
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North America
Time to read: 2 min
NHL renews Chemours partnership in sustainability push
October 7, 2021
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Fan Engagement
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Sky Deutschland strengthens NHL content
October 4, 2021
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North America
Time to read: 2 min
Genius Sports builds upon Entain and BetMGM partnership
October 1, 2021
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North America
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Caesars becomes first ever jersey patch partner of Washington Capitals
September 28, 2021
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Fan Engagement
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Mayweather Jr strengthens betting links with Oddschecker
September 24, 2021
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North America
Time to read: 2 min
Blackhawks aid Belle Tire in Chicago market expansion
September 24, 2021
BREAKING
NHL
Time to read: 2 min
NHL announces Liga Stavok as sports betting partner in marketing push
September 23, 2021
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