FanDuel expands partnership with hometown MLB team Yankees
The New York Yankees have expanded their partnership with FanDuel Group as the latter now becomes an official sports betting partner of the Major...
NFL fans ‘step into the shoes of a quarterback’ with StatusPRO...
The National Football League (NFL) is getting its own NFLPA-licensed virtual reality (VR) simulation title in a partnership with sports technology and gaming company,...
NFL taken to ‘next level’ with new UK and Australia General...
Henry Hodgson and Charlotte Offord have been announced as the new General Managers of the National Football League (NFL) for the UK and Australia...
Rockies’ Blackmon joins Maximbet in first for sports betting industry
Colorado Rockies outfielder Charlie Blackmon has been signed by MaximBet in sports betting’s first-ever partnership with an active pro baseball player.
The partnership states that...
Padres picks Motorola in ‘first of its kind’ jersey patch partnership
The San Diego Padres have announced that Chicago-based telecommunications company, Motorola, will serve as the official jersey patch partner of the team beginning with...
Penguins partner Highmark under new jersey advertising programme
The National Hockey League’s (NHL) Pittsburgh Penguins have formed a multi-year agreement with Highmark, which places the Highmark Blue Cross Blue Shield patch on...
Buffalo Bills partner ‘vastly experienced’ Legends for new stadium
The National Football League’s (NFL) Buffalo Bills have announced a partnership with data-intelligence-fueled experiences company, Legends, to lead planning, project management, sales and partnerships...
Socios.com forms partnerships with 13 NFL teams
Fan influence and rewards app, Socios.com, has created partnerships with 13 National Football League (NFL) teams, following its entry into the league last November...
LA Rams introduce industry-first virtual venue with 6Connex
The Los Angeles Rams have launched a year-round virtual venue, built by 6Connex, which becomes the first of its kind in the sports industry.
The...
Clutch gains ‘camera visible’ branding spots throughout the NHL
The National Hockey League (NHL) has formed a multi-year partnership with Clutch which becomes the official online pre-owned car retailer of the sport in...