NHL’s Connor McDavid becomes BetMGM brand ambassador
BetMGM has signed National Hockey League (NHL) centre Connor McDavid as its newest brand ambassador.
The collaboration sees the All-Star player become BetMGM’s first active...
NHL’s Russian business arrangements suspended
The Russian sports scene took another blow today in the aftermath of the invasion of Ukraine, as the National Hockey League (NHL) suspended its...
NHL reaches wider TikTok community in music and entertainment-focused deal
The National Hockey League (NHL) and the National Hockey League Players' Association (NHLPA) have formed a partnership with TikTok to deliver ‘original content and...
Toronto Maple Leafs forward signed by Bet99 in seven figure deal
The National Hockey League’s (NHL) Toronto Maple Leafs star Auston Matthews has been signed by Bet99 on an endorsement deal.
According to SportsHandle, the Canadian...
NFL and XFL create player development opportunities in ‘forward thinking’ deal
The National Football League (NFL) has formed an alliance with American football league, XFL, in creating innovation opportunities to ‘advance the game of football’.
The...
NBC’s Super Bowl LVI coverage hits ‘record’ 112.3 million viewers
The National Football League (NFL) has revealed that the Super Bowl LVI averaged an audience of 112.3 million viewers, and is the most-watched show...
HelloFresh delivers to new audiences in treble NHL partnerships
The National Hockey League’s (NHL) Nashville Predators, New York Islanders, and Los Angeles Kings have all announced HelloFresh as the first meal kit partner...
Athletes Unlimited becomes latest Sportradar Integrity Services client
Sports tournament organiser Athletes Unlimited has partnered with Sportradar Integrity Services (SIS), identifying a need to safeguard its competitions due to increasing interest.
The multi-year...
NHL powers modern consumer experiences with Extreme Networks Wi-Fi
The National Hockey League (NHL) has formed a partnership with Extreme Networks which names the company the official Wi-Fi analytics provider and a Wi-Fi...
Betting firms drive record sponsorship revenue for NFL in 2021 season
The National Football League (NFL) has seen a record of $1.8 billion in sponsorship revenue this season, according to new data from IEG.
In particular,...