DraftKings & BetMGM take advantage of $7m Super Bowl ads
Super Bowl advertisements are a yearly tradition for the NFL’s flagship game and betting operators DraftKings and BetMGM made it their mission to be...
NFL selects Real Madrid’s stadium for regular season game
The NFL has announced that its first game in Spain will be played at the Santiago Bernabéu in partnership with Real Madrid.The announcement that...
Tom Brady edges closer to securing 7% stake in Raiders
NFL legend Tom Brady is one step closer in securing an ownership stake in the Las Vegas Raiders after recently clearing a threshold to...
Boston Red Sox to feature in Netflix’s first MLB documentary
Boston Red Sox has announced that it will feature in two new shows on Netflix, making it the first Major League Baseball (MLB) team...
Caesars prepares for Super Bowl LVIII with range of new betting...
Ahead of Super Bowl LVIII, Caesars Sportsbook has unveiled a suite of new betting propositions for NFL’s flagship game on 11 February in Las...
NFL 2023 sponsorship revenue soars 15% to $2.35bn
As another NFL season draws to a close, with the Kansas City Chiefs taking on the San Francisco 49ers at Super Bowl LVIII, the...
STARLUX raises California profile with LA Dodgers partnership
Los Angeles Dodgers has signed a partnership with STARLUX Airlines, granting the Taiwanese airline marketing exposure in California after an expansion of its operations...
FairPlay conducts first M&A under new identity just one week after...
FairPlay Sports Media (FairPlay/FPSM) has made an early move under its new brand identity, acquiring sports technology and data platform Quarter4 (Q4).Founded in 2019...
MLB & JTB offer hospitality packages in new multi-year partnership
Major League Baseball (MLB) has announced a new multi-year partnership with Japan-based hospitality company JTB. As part of the new deal, JTB will become the...
San Francisco 49ers extend Levi Strauss deal ahead of Super Bowl...
Levi Strauss has secured a 10-year extension to its partnership with San Francisco 49ers which will see the clothing brand continue to hold stadium...