Sports engagement with crypto continues as Odell Beckham JR paid in...
Los Angeles Rams wide receiver Odell Beckham Jr (OBJ) has announced that he would receive his NFL salary in Bitcoin through Square’s Cash App.In...
MLB catches on to Adobe fan engagement opportunities
Major League Baseball (MLB) has expanded its partnership with Adobe to further engage with fans of the sport through the provision of advanced technology.In...
Genius Sports’ NFL deals accounts for ‘unprecedented’ financial growth
Genius Sports has reported growth at an ‘unprecedented level’ as the company continues its significance in the US betting market. In announcing the financial results...
NFL collaborates with Ticketmaster on NFT entry
The National Football League (NFL), in collaboration with Ticketmaster, has moved to strengthen its fan engagement operations by entering the burgeoning Non-Fungible Token (NFT)...
FIH signs ‘first time’ SABC broadcasting partnership
The International Hockey Federation (FIH) has signed a media rights agreement with South Africa’s national public broadcaster SABC for the upcoming FIH Hockey Women’s...
Betway strengthens NHL ties with New Jersey Devils linkup
Sports betting operator Betway has further enhanced its sports-focused marketing in the US wagering and gaming market, partnering with the New Jersey Devils of...
Staples Center becomes Crypto.com Arena under AEG agreement
Sports and live entertainment company, AEG, has launched a 20-year naming rights agreement with Crypto.com that will rename the AEG-owned and operated Staples Center.Effective...
BetMGM boosts brand recognition via New York Knicks and Rangers
BetMGM has been named as an official sports betting partner for both the New York Knicks and the New York Rangers.Madison Square Garden Sports...
F1 and Atlanta Braves stakeholders Liberty Media report successful trading
Liberty Media Corporation, a key stakeholder in Major League Baseball (MLB) team Atlanta Braves and Formula One has experienced ‘an outstanding third quarter’.Publishing its...
BetMGM drafts Chris Johnson as brand ambassador state-specific focus
BetMGM has moved to strengthen its ties to the sports industry, specifically American football, whilst also enhancing its marketing in Tennessee and Arizona by...