NFL inks first liquor sponsorship with Diageo
The National Football League (NFL) has signed multinational beverage company Diageo as the division’s new official liquor sponsor, four years after lifting a ban...
TickPick: Sports fans purchasing more NFTs during pandemic
With sports non-fungible tokens (NFTs) enjoying exponential growth in the sporting space, more than one in 10 sports fans have purchased the digital collectibles...
Cincinnati Reds secure WynnBET sponsorship tie-up
WynnBET has announced a new tie-up with Major League Baseball (MLB) franchise the Cincinnati Reds.Previously, WynnBET had secured agreements with the Memphis Grizzlies, Detroit...
Action Network finalises multi-platform MLB tie-up
Sports media company The Action Network has linked up with Major League Baseball (MLB) in a new multi-platform content partnership.As part of the collaboration,...
Capturing the ‘raw emotion of sport’ through betting sponsorships
Alliances between sporting teams, leagues and organisations, and betting companies in the US are on the ‘cusp of something extraordinary’, according to industry leaders...
San Jose Sharks become first NHL team to adopt cryptocurrency
The San Jose Sharks are set to become the first National Hockey League (NHL) team to embrace cryptocurrency via a partnership with Atlanta-based payment...
NHL boosts fan engagement with OlyBet
The National Hockey League (NHL) has partnered with the Olympic Entertainment Group, designating the OlyBet flagship betting brand as the official sports betting partner...
NHL icon joins BetMGM brand ambassador ranks
BetMGM has named National Hockey League (NHL) icon Wayne Gretzky as the sports betting company’s newest brand ambassador.Under the terms of the multi-year deal,...
MLB rolls out NFTs with Candy Digital
Major League Baseball (MLB) has capitalised on the growing market of non-fungible tokens (NFTs) via a deal signed with digital collectibles company Candy Digital.On...
SBC Leaders: The ‘fight for sponsorship revenue’ in the sports betting...
In the latest edition of the SBC Leaders magazine, Mike Smith - Sportradar’s Head of Advertising - unpacks the possibilities for ad tech as...