Mastercard and MLB extend link ahead of All-Star Game
Mastercard has pledged its support to Major League Baseball (MLB), extending its sponsorship arrangement - which dates back to 1997 - as the presenting...
DraftKings shapes ‘future of fan engagement’ with MLB
Major League Baseball (MLB) has expanded its existing daily fantasy sports and sports betting alliance with DraftKings, which will include additional promotional rights and...
NFL star joins PointsBet brand ambassador staple
National Football League (NFL) all-time great and future Hall of Famer Drew Brees has joined gaming and sportsbook operator PointsBet as a global brand...
NBA’s Boston Celtics form Socios.com partnership
National Basketball Association (NBA) team the Boston Celtics have partnered with blockchain provider Socios.com.As part of the collaboration, Socios.com will have a digital presence...
NFL fines WFT $10m for ‘highly unprofessional’ workplace culture
The National Football League (NFL) has issued the Washington Football Team (WFT) with a $10 million fine on the back of an investigation into...
NCAA adopts new rules on name, image and likeness policy
NCAA college athletes will have the opportunity to benefit from their name, image and likeness (NIL), after governance bodies across the three of the...
Tom Brady takes FTX equity stake in brand ambassador tie-up
National Football League (NFL) star Tom Brady has secured an equity stake in FTX, as part of a ‘historic’ deal which will see the...
Sportradar and NHL ink 10-year global data rights renewal
The National Hockey League (NHL) has struck a 10-year renewal with global data rights partner Sportradar, according to reports by Sportico.Under the terms of...
MLB expands multimedia capabilities with Audacy
Major League Baseball (MLB) has formed a partnership with Audacy, designating the multiplatform audio company the league’s official digital audio and podcast partner.As part...
Sports Illustrated teams with 888 for sportsbook launch
The Authentic Brands Group (ABG), owner of the Sports Illustrated brand, has formed an exclusive partnership with online betting and gaming company 888.Leveraging its...