Tom Brady takes FTX equity stake in brand ambassador tie-up
National Football League (NFL) star Tom Brady has secured an equity stake in FTX, as part of a ‘historic’ deal which will see the...
Sportradar and NHL ink 10-year global data rights renewal
The National Hockey League (NHL) has struck a 10-year renewal with global data rights partner Sportradar, according to reports by Sportico.Under the terms of...
MLB expands multimedia capabilities with Audacy
Major League Baseball (MLB) has formed a partnership with Audacy, designating the multiplatform audio company the league’s official digital audio and podcast partner.As part...
Sports Illustrated teams with 888 for sportsbook launch
The Authentic Brands Group (ABG), owner of the Sports Illustrated brand, has formed an exclusive partnership with online betting and gaming company 888.Leveraging its...
Sportradar launches new product to drive rights-holders revenue
Sportradar has announced the launch of emBET, an industry-first product that integrates live betting content into over-the-top (OTT) streaming in real-time, and elevating engagement...
MLB pens ‘first-of-its-kind’ FTX crypto collaboration
Major League Baseball (MLB) has selected FTX as the official cryptocurrency exchange brand of the league as part of a long-term partnership, marking the...
Chicago Bears partners with Rush Street Interactive and Rivers Casino
The Chicago Bears of the National Football League (NFL) have inked a multi-year agreement with Rush Street Interactive and Rivers Casino Des Plaines.Marking the Bears’...
MLS unveils plans for new competition to develop ‘business side’ of...
Major League Soccer (MLS) has revealed plans to launch a new, lower-division league in 2022.Made up of 20 MLS clubs, along with the potential...
Sportradar bolsters legal team with McCreary hire
Sportradar has appointed Lynn S. McCreary as the data collection and analytics firm’s new Chief Legal Officer.McCreary, who brings over three decades of experience...
The Action Network inks NHL content collaboration
The Action Network has inked a content-based partnership with the National Hockey League (NHL).As part of the collaboration, the sports media company will provide...