Chicago Bears partners with Rush Street Interactive and Rivers Casino
The Chicago Bears of the National Football League (NFL) have inked a multi-year agreement with Rush Street Interactive and Rivers Casino Des Plaines.Marking the Bears’...
MLS unveils plans for new competition to develop ‘business side’ of...
Major League Soccer (MLS) has revealed plans to launch a new, lower-division league in 2022.Made up of 20 MLS clubs, along with the potential...
Sportradar bolsters legal team with McCreary hire
Sportradar has appointed Lynn S. McCreary as the data collection and analytics firm’s new Chief Legal Officer.McCreary, who brings over three decades of experience...
The Action Network inks NHL content collaboration
The Action Network has inked a content-based partnership with the National Hockey League (NHL).As part of the collaboration, the sports media company will provide...
NFL inks first liquor sponsorship with Diageo
The National Football League (NFL) has signed multinational beverage company Diageo as the division’s new official liquor sponsor, four years after lifting a ban...
TickPick: Sports fans purchasing more NFTs during pandemic
With sports non-fungible tokens (NFTs) enjoying exponential growth in the sporting space, more than one in 10 sports fans have purchased the digital collectibles...
Cincinnati Reds secure WynnBET sponsorship tie-up
WynnBET has announced a new tie-up with Major League Baseball (MLB) franchise the Cincinnati Reds.Previously, WynnBET had secured agreements with the Memphis Grizzlies, Detroit...
Action Network finalises multi-platform MLB tie-up
Sports media company The Action Network has linked up with Major League Baseball (MLB) in a new multi-platform content partnership.As part of the collaboration,...
Capturing the ‘raw emotion of sport’ through betting sponsorships
Alliances between sporting teams, leagues and organisations, and betting companies in the US are on the ‘cusp of something extraordinary’, according to industry leaders...
San Jose Sharks become first NHL team to adopt cryptocurrency
The San Jose Sharks are set to become the first National Hockey League (NHL) team to embrace cryptocurrency via a partnership with Atlanta-based payment...