Disney to close 100 cable channels in sports streaming shift
The Walt Disney Company is set to close 100 of its cable television channels as it shifts towards a streaming-focused future, according to the...
US Soccer and SUM bring long-running commercial alliance to an end
The US Soccer Federation and the marketing arm of Major League Soccer (MLS), Soccer United Marketing (SUM), have announced the end of the two...
Genius Sports continues growth as Q1 revenue up 52%
Genius Sports has posted a strong opening to 2021, demonstrating strong growth for the period ending 31 March 2021 in its first quarter trading report,...
Sportradar seals ‘groundbreaking’ deals with New York Jets and Baltimore Ravens
Sportradar has formed strategic partnerships with the New York Jets and Baltimore Ravens to support the National Football League (NFL) franchises’ efforts in maximising...
Betway makes North American league sponsorship debut with NHL deal
Online sports betting operator Betway has signed its debut North American sports league sponsorship agreement with the National Hockey League (NHL).The multi-year deal builds...
Horizm: 2021 presents ‘biggest revenue opportunity’ for sports clubs
The top sports leagues stand to accumulate $1.3 billion in revenue from online inventory across Facebook, Instagram and Twitter in 2021, with the Premier League...
Heineken toasts to Miami Dolphins in new tie-up
National Football League (NFL) franchise Miami Dolphins has struck an agreement with beer brewing company Heineken USA.Under the terms of the agreement, eight Heineken-branded...
Verizon teams with Oak View Group for in-stadium solutions
Global sports advisory and development firm Oak View Group (OVG) has designated American multinational technology firm Verizon as the official 5G and wireless partner...
Ralph Lauren secures multi-team MLB sponsorship deal
Designer fashion company Ralph Lauren has secured a sponsorship arrangement with Major League Baseball (MLB), featuring three collections involving products from four teams.The Chicago...
New York Giants inks first crypto-focused NFL partnership
The New York Giants has become the first National Football League (NFL) franchise to enlist a cryptocurrency partner, following an agreement inked with Bitcoin-focused...