Former MLB exec James Johnson joins Deltatre amid American expansion 

Global sports and entertainment media technology provider Deltatre has announced that James Johnson will be the firm’s new Vice President, Americas Business Development. Johnson joins...

Stats Perform strikes exclusive global data partnership with MLS

Stats Perform has added to its portfolio of partners after securing a deal with Major League Soccer (MLS). As part of the agreement, Stats Perform...

The NBA links with Louis Vuitton for stylish collaboration

The National Basketball Association (NBA) has enhanced its swagger ahead of this year’s postseason, announcing a new partnership with Louis Vuitton.  The French fashion brand...

Las Vegas officially becomes the new home of the Raiders

The Oakland Raiders will officially relocate to Las Vegas, changing its name to the Las Vegas Raiders in the process. The NFL side made the...

NBA’s fantasy content to stay with SportsGrid

The National Basketball Association (NBA) has extended its deal with SportsGrid to provide NBA fantasy content across NBA.com, SportsGrid Network and the SportsGrid syndication...

Miami Marlins strikes ten-year partnership with Fanatics

MLB’s Miami Marlins have signed a ten-year contract with the retail giants Fanatics in order to align online, mobile and in-store transactions. The deal extends...

Dallas Mavericks banks on multi-year sponsorship deal with Chime  

Dallas Mavericks has unveiled a new partnership with one of the US’ fastest-growing online banking platforms, Chime.  The deal will include a patch on all...

XFL unveils Genius integrity protection

The XFL has announced a multi-year partnership with Genius Sports to launch a comprehensive integrity program with the aim of protecting itself against the...

DraftKings nets MSG, NY Knicks and Rangers sports betting partnership

A marketing partnership has been announced which sees DraftKings become the exclusive official sports betting and daily fantasy sports partner of the New York Knicks, the...

Endeavour acquires major stake in NFL hospitality group

Global entertainment giant Endeavor has announced the acquisition of a majority equity ownership in On Location Experiences, the hospitality and travel business organisation part-owned...