The NBA links with Louis Vuitton for stylish collaboration
The National Basketball Association (NBA) has enhanced its swagger ahead of this year’s postseason, announcing a new partnership with Louis Vuitton.
The French fashion brand...
Las Vegas officially becomes the new home of the Raiders
The Oakland Raiders will officially relocate to Las Vegas, changing its name to the Las Vegas Raiders in the process.
The NFL side made the...
NBA’s fantasy content to stay with SportsGrid
The National Basketball Association (NBA) has extended its deal with SportsGrid to provide NBA fantasy content across NBA.com, SportsGrid Network and the SportsGrid syndication...
Miami Marlins strikes ten-year partnership with Fanatics
MLB’s Miami Marlins have signed a ten-year contract with the retail giants Fanatics in order to align online, mobile and in-store transactions.
The deal extends...
Dallas Mavericks banks on multi-year sponsorship deal with Chime
Dallas Mavericks has unveiled a new partnership with one of the US’ fastest-growing online banking platforms, Chime.
The deal will include a patch on all...
XFL unveils Genius integrity protection
The XFL has announced a multi-year partnership with Genius Sports to launch a comprehensive integrity program with the aim of protecting itself against the...
DraftKings nets MSG, NY Knicks and Rangers sports betting partnership
A marketing partnership has been announced which sees DraftKings become the exclusive official sports betting and daily fantasy sports partner of the New York Knicks, the...
Endeavour acquires major stake in NFL hospitality group
Global entertainment giant Endeavor has announced the acquisition of a majority equity ownership in On Location Experiences, the hospitality and travel business organisation part-owned...
New Hampshire becomes latest state to go live with online sports...
Concluding a year that has seen the exponential growth of sports betting in the US, New Hampshire has become the latest state to go...
NFL Alumni looks to make history with ESTV partnership
Dedicated esports channel ESTV has announced the signing of a broadcast agreement with NFL Alumni to become the organisation's exclusive broadcast media partner.
The deal,...