Eleven targets North American expansion with Team Whistle acquisition
Multinational sports broadcaster Eleven Sports has purchased Aser Ventures’ sister company, Team Whistle, eyeing expansion in the North American region.The agreement, which is expected...
Betway moves into US sports with multi-league NBA and NHL deals
Betway has penned sponsorship agreements with six teams across the National Basketball Association (NBA) and the National Hockey League (NHL).The online betting and gaming...
1/ST Bet extends ambassadorial deal with NBC Sports’ Eddie Olczyk
Sports broadcaster and iconic former National Hockey League (NHL) player Eddie Olczyk has signed a three-year renewal with 1/ST Bet, having first formed a...
Sportradar cements US presence with Synergy Sports acquisition
Sportradar has entered into a definitive agreement to acquire US-based sports technology and analytics firm Synergy Sports.Strengthening its position in the US market, Sportradar...
North American merger will broaden appeal and generate revenue, says Infantino
A potential merger between North America’s two biggest football leagues - Mexico’s Liga MX and the US’ Major League Soccer (MLS) - has been supported...
David Levy joins Genius Sports as company Chairman
US sports and entertainment figurehead David Levy has been named as Genius Sports Group's new company Chairman.Levy previously served as President of Turner Broadcasting, where...
NFL reportedly in talks to extend Sportradar partnership
The National Football League (NFL) is reportedly in talks with Sportradar concerning an extension of its data rights partnership, as the league looks to...
Fox Bet expands sporting presence with NFL partnership
Fox Bet has further enhanced its position in the US sports sponsorship sector via an agreement with the National Football League (NFL).The agreement will...
MLB and Bally’s ink new multi-year partnership agreement
Major League Baseball (MLB) has chosen casino operator Bally’s Corporation as its official sports betting partner in a multi-year tie-up.Through the agreement, Bally’s will...
NFL locks down $110bn worth of new media rights agreements
The National Football League (NFL) has tied down long-running broadcast deals with its media partners, including CBS, ESPN, Fox and NBC, worth around $110...