DraftKings furthers sports portfolio with three NBA additions
DraftKings has announced the expansion of its sporting portfolio following the additions of the National Basketball Association’s (NBA) Boston Celtics, Philadelphia 76ers, and Indiana...
Mahindra seals Washington Wizards and Capitals partnership
Monumental Sports & Entertainment (MSE) has announced a global partnership with vehicle manufacturer Mahindra, making the India-based company an official partner of NBA’s Washington...
YETI becomes Austin FC’s first kit partner
Newly-franchised MLS side Austin FC has named YETI as its first ‘Official Jersey Partner’, which will see the outdoor brand feature prominently on Austin...
Sportradar secures new data partnership with the XFL
Strengthening its commitment to American football, sports data and content provider Sportradar has agreed to supply data, statistics and league information as part of...
NASCAR strengthens foundations with Penn National Gaming
Penn National Gaming has announced a new multi-year partnership to become an authorised gaming operator of NASCAR in the United States.The collaboration is Penn...
NBA in high spirits with Hennessy partnership
Cognac giants Hennessy has announced a multi-year sponsorship deal with the National Basketball Association (NBA), Women’s National Basketball Association (WNBA) and USA Basketball.The agreement...
CBS’ multi-year LA Chargers deal allows preseason broadcasts
The NFL’s Los Angeles Chargers has announced a multi-year partnership with CBS, allowing preseason coverage on CBS 2.In a statement issued by the Chargers...
FanDuel strikes XFL fantasy agreement
Furthering its sponsorship portfolio, the XFL has announced FanDuel as an official fantasy sports provider for the reinvented league.The fantasy firm joins rivals DraftKings,...
MLB and Sportradar develops new virtual baseball game
Maximising its extended partnership with Sportradar, Major League Baseball has announced a new virtual baseball in-play game offering for licensed gaming operators in the...
XFL launches mobile app and will broadcast betting TV overlays
American Football’s resurrected XFL has launched its mobile app and betting overlay strategy as it seeks to maximise fan engagement ahead of Saturday’s season...