New Orleans sports franchises confirm casino partnerships

New Orleans casino, Harrah’s has agreed a pair of deals with the city’s NBA and NFL franchises.Described as a “landmark partnership,” the property’s official titles see...

NBA unveils expansion to FanDuel partnership

The National Basketball Association (NBA) has confirmed the expansion of its existing partnership with DFS operator FanDuel, to include American sports betting.As part...

MLS enhances home advantage with playoff overhaul

Major League Soccer has revealed from the 2019 season, it will adopt a new single-elimination playoff structure.The news means that the Audi MLS Cup...

Global sports expert Jaap Kalma to drive SBC’s Betting on Sports...

SBC has secured the services of a global sports marketing and sponsorship expert to help promote the Betting on Sports Americaevent in New Jersey/New York from...

 NFL’s Steelers shows support for Pittsburgh Knights

North American esports organisation Pittsburgh Knights has confirmed that it has received investment from NFL team Pittsburgh Steelers.Having been formed in 2017, the Pittsburgh Knights currently compete...

NASCAR strengthens commitment to integrity with Sportradar

NASCAR has teamed with Sportradar to strengthen its commitment to protecting the integrity of its sport.The partnership allow NASCAR to benefit from Sportradar’s renowned...

MLB embraces sports betting with MGM partnership

Major League Baseball (MLB) has taken the lead of the NBA and NHL by embracing a betting partnership with MGM Resorts.The all-inclusive agreement, which was announced yesterday sees MGM Resorts become...

MLS strengthens esports commitment

Major League Soccer (MLS) and EA SPORTS have strengthened their collaboration, in order to expand the eMLS competition.Atlanta United, D.C. United, and FC Cincinnati have all joined the competitive FIFA...

FOX Sports seeks to elevate engagement with Sportradar

FOX Sports has formed a new partnership with Sportradar to elevate the experience of FOX viewers and push the boundaries of data-driven sports coverage.Under terms of a...

MGM Resorts continues sports sponsorship expansion with New York Jets

NFL franchise the New York Jets has united with MGM Resorts to announce its first official gaming partner.The “first of its kind partnership,” has been...