The NFL’s rapid UK progression
On February 3rd, Super Bowl LIII took place in the Mercedes-Benz Stadium of Atlanta, Georgia. The event saw Bill Belichick’s New England Patriots defeat...
NHL elevates fan experience with NextVR partnership
The National Hockey League (NHL) has partnered with NextVR to enhance its fan viewing experience, with virtual reality.In association with Disney Streaming Services,...
SG Digital’s Benjie Cherniak sizes up Sunday’s Big Game
The opening month of 2019 is coming to an end, and as January migrates to February, Americans eagerly await the biggest sporting spectacle of...
Visa strengthens partnership with the NFL
Visa has extended its partnership with the National Football League (NFL) remaining as the league's Official Payment Services Technology Partner through to the 2025...
Tampa Bay Rays to go cash-free at Tropicana Field
The Tampa Bay Rays has confirmed that Tropicana Field will become the first cash–free sports venue in North America.in collaboration with hospitality partner Levy...
Americans expected to wager $6bn on Super Bowl game, predicts AGA
Recently appointed President and CEO of the American Gaming Association (AGA), Bill Miller, has embraced greater freedoms to legally wager bets on sporting events...
Nike strikes exclusive partnership with MLB
Nike has announced that from the start of the 2020 season, it will become the exclusive provider of Major League Baseball’s on-field jerseys, including...
Chicago Fire dials up sponsorship portfolio with Motorola deal
The Chicago Fire Soccer Club and Motorola have confirmed a three-year partnership which sees the Chicago-based mobile communications company become the official jersey partner...
Red Sox legend Ortiz strikes deal to become Foxwoods brand ambassador
Boston Red Sox icon and Fox Sports analyst, David Ortiz has signed a deal to become a designated ambassador of Foxwoods Resort Casino.The 10-time All...
NFL sharpens sponsorship portfolio with new home improvement partner
The National Football League has expanded its sponsorship portfolio announcing Lowe’s Companies as its new official home improvement retail partner.The exclusive, multi-year sponsorship grants...